Igniting new energy in Botswana

Ignite Joe Public is proud to welcome Vivo Energy Botswana, a Shell licensee in Africa, as new business partners in their client stable. Ignite Joe Public were invited to showcase capabilities across multiple platforms that would assist in driving trial of the brand, and grow brand preference through education and re-enforcement in Botswana.

“We are really proud of this new business win. It continues to demonstrate our innovative approach across all platforms and our differentiation as a partner that delivers impactful, creative business solutions for our clients in the marketing and communication space. The work is fresh, exciting and inspiring, and marks the beginning of ignition thinking in a critical African market. We look forward to growing the Vivo Energy business from strength to strength and assisting them in realising their business and marketing objectives,” said Ursula McDonald, Managing Partner Ignite.

Vivo Energy is the market leader in oil brands in Botswana and the portfolio includes Shell Fuels, Lubricants and Quick Service Restaurants (QSR). Marketing Manager, Thuto Thema said, “We are well positioned in Botswana, but are geared for growth beyond our current scope. We anticipate strong partnerships in the coming months with local entities, which will help to bolster the brand further. Ignite Joe Public’s offering is a holistic solution that is critical to our growth needs, as they understand our brand’s vision and where we hope to go. We look forward to our journey together.”

See more here: http://www.vivoenergy.com/