Finalists in the Assegai Awards 2017

The DMASA Assegai Integrated Marketing Awards is pleased to announce the 2017 finalists. This year there were a record amount of entries received and over 100 selected judges to be on the panel to maintain the high standards of the awards.

“As marketing becomes increasingly more about obtaining real results for clients, the Assegai Awards continue to grow,” says David Dickens, CEO of the DMASA. Judging took place over two days to ensure that the awards continue to recognise the innovation and creativity of local marketers.

This year the awards ceremony will be held on Thursday 09 November and aims not only to acknowledge remarkable results, the evening will also provide a platform for shared experiences and some exceptional entertainment.

Please go to http://assegaiawards.co.za/rsvp-awards-evening-options/ to book your tickets!

This year we are announcing those campaigns that made it into the top half of all campaigns received. The winners from these campaigns will be announced at our gala evening on Thursday 09 November.

Section A: Media

3D

Slave Calendar

Geometry Global Cape Town & Ogilvy

Section A: Media

3D

Bryte Insurance – Hospitality

Demographica in collaboration with Halo

Section A: Media

3D

Old Mutual Corporate – Once Advanced. Now Outdated

Demographica in collaboration with Halo & Georja & Tracy

Section A: Media

3D

Big Ideas are Scary

Halo Advertising

Section A: Media

3D

Standard Bank Business Banking – Medical Campaign

Demographica in collaboration with Halo

Section A: Media

Direct Mail: Addressed Campaigns

Passport to the Republic of Life

African Bank Limited

Section A: Media

Direct Mail: Addressed Campaigns

The scoop on our loans

African Bank

Section A: Media

Direct Mail: Addressed Campaigns

Honour Your Roots

Mortimer Harvey

Section A: Media

Direct Mail: Addressed Campaigns

Farewell old friend

Mortimer Harvey

Section A: Media

Direct Mail: Unaddressed Campaigns

EStudy Train Your Brains

Red September

Section A: Media

Direct Response Mass Media: TV, Print, Out-of-home and Radio

MORE MUSIC YOU LOVE

Halo Advertising

Section A: Media

Direct Response Mass Media: TV, Print, Out-of-home and Radio

DebtBusters – Numbers

DUKE

Section A: Media

Direct Response Mass Media: TV, Print, Out-of-home and Radio

What Happens Inside Stays Inside

Mortimer Harvey

Section A: Media

Direct Response Mass Media: TV, Print, Out-of-home and Radio

Axecess Ibiza

Gorilla

Section A: Media

Email Marketing

Opel Meet the New Germans

Kaffeine CRM Specialists (Pty) Ltd

Section A: Media

Email Marketing

Vagina Varsity

Net#work BBDO

Section A: Media

Email Marketing

Ride of Your Life

3 Way Marketing

Section A: Media

Email Marketing

Less is more

Mortimer Harvey

Section A: Media

Email Marketing

Opel Good Press

Kaffeine CRM Specialists (Pty) Ltd

Section A: Media

Email Marketing

Change The Story

Mortimer Harvey

Section A: Media

Experiential Media

MORE MUSIC YOU LOVE

Halo Advertising

Section A: Media

Experiential Media

The Nedbank ReImagination Project

M&C Saatchi Abel

Section A: Media

Experiential Media

VW Amarok Social Test Drive

Ogilvy

Section A: Media

Experiential Media

DStv Halloween Run

Ogilvy

Section A: Media

Experiential Media

Less is more

Mortimer Harvey

Section A: Media

Face to Face Activations / Field Marketing

MORE MUSIC YOU LOVE

Halo Advertising

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

Launch of KFC SOundbite

Mindshare Johannesburg

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

Amarula #NameThemSaveThem

Liquorice Advertising

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

VW 011Beats

Ogilvy

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

Knorr DinnerOnDemand

Liquorice Advertising

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

KFC Soundbite

Ogilvy

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

Ariel Impossible made Possible

Mobitainment & Brainbow Conscious Creatives

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

KFC Suppertime Stories

Ogilvy

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

Vodacom Play Every Day

Ogilvy

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

Guinness Osagyefo Campaign

Carat SSA

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

MTN SONGSTAR

CYNDARA 163 (pty) Ltd t/a 8 BRAND

Section A: Media

Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)

A love Affair between Mobile and Google My Business

Conversation LAB

Section A: Media

Mobile SMS, MMS

Azishe

Gorilla

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

Launch of KFC Soundbite

Mindshare Johannesburg

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

Jägermeister Back The Artist 2017 Phase 1

TBWA\Hunt\Lascaris\Durban

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

Knorr DinnerOnDemand

Liquorice Advertising

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

Chicken Licken Afronaut

Connect @ Joe Public

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

VW 011Beats

Ogilvy

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

Amarula #NameThemSaveThem

Liquorice Advertising

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

KFC Soundbite

Ogilvy

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

McCain Plate

Connect @ Joe Public

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

Italtile-Account Based Remarketing

FetchThem

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

KFC 9 For R99.90

Mindshare Johannesburg

Section A: Media

Online Campaigns: banners, micro sites, remarketing and other online campaigns

Nedbank Insurance Reliably There

Flume

Section A: Media

Online: Banners / Micro sites / Websites, and Other

MyADHD

G&G Digital

Section A: Media

Online: Banners / Micro sites / Websites, and Other

Gumtree Clickbait Hijack

Ogilvy

Section A: Media

Search Marketing: SEO and PPC

KFC Soundbite

Mindshare Johannesburg

Section A: Media

Search Marketing: SEO and PPC

Dunlop Mobile Search has Arrived

Conversation LAB

Section A: Media

Search Marketing: SEO and PPC

HomeChoice SEO Campaign

Rogerwilco

Section A: Media

Search Marketing: SEO and PPC

CWC Search Marketing Campaign

Rogerwilco

Section A: Media

Search Marketing: SEO and PPC

Gumtree – Driving organic performance

NMPi

Section A: Media

Search Marketing: SEO and PPC

Momentum Health buying cycle campaign

ClickMaven

Section A: Media

Social Media (Social Media Platforms)

KFC Burritos

Ogilvy

Section A: Media

Social Media (Social Media Platforms)

Launch of KFC Soundbite

Mindshare Johannesburg

Section A: Media

Social Media (Social Media Platforms)

10X Grocery Slash

M&C Saatchi Abel

Section A: Media

Social Media (Social Media Platforms)

Strongbow Tweet To Redeem

M&C Saatchi Abel

Section A: Media

Social Media (Social Media Platforms)

Free Your Style

10th Street Media and Promise Digital

Section A: Media

Social Media (Social Media Platforms)

VW 011Beats

Ogilvy

Section A: Media

Social Media (Social Media Platforms)

Knorr DinnerOnDemand

Liquorice Advertising

Section A: Media

Social Media (Social Media Platforms)

MTV FCK#HIV

Ogilvy

Section A: Media

Social Media (Social Media Platforms)

Jäger X

TBWA\Hunt\Lascaris\Durban

Section A: Media

Social Media (Social Media Platforms)

SPAR Neighbour Day

TBWA\Hunt\Lascaris\Durban

Section A: Media

Social Media (Social Media Platforms)

Azishe

Gorilla

Section A: Media

Social Media (Social Media Platforms)

SA Brew

Connect @ Joe Public

Section A: Media

Social Media (Social Media Platforms)

Garagista – Bat Piss

DUKE

Section A: Media

Social Media (Social Media Platforms)

Chicken Licken Afronaut

Connect @ Joe Public

Section A: Media

Social Media (Social Media Platforms)

Demo Warehouse- Yellow Box Sale

Demo Warehouse

Section A: Media

Social Media (Social Media Platforms)

#SuperSweetSurprise

Firewater

Section A: Media

Social Media (Social Media Platforms)

Guinness Osagyefo Campaign

Carat SSA

Section A: Media

Social Media (Social Media Platforms)

WFD Dinner on Demand BOT

Mindshare

Section A: Media

Social Media (Social Media Platforms)

PartySurance® Cranberry-Rosé Flavour

Promise Brand Specialists (Pty) Ltd

Section A: Media

Social Media (Social Media Platforms)

DSTV Said No Family Ever

Ogilvy

Section A: Media

Social Media (Social Media Platforms)

Snowflake

G&G Digital

Section A: Media

Social Media (Social Media Platforms)

Social Media Platform – Gillette Venus

Mediacom

Section A: Media

Social Media (Social Media Platforms)

Own The Moment

Gorilla

Section A: Media

Social Media (Social Media Platforms)

Social Media (Social Media Platforms -Ariel)

Mediacom

Section A: Media

Social Media (Social Media Platforms)

Nashua – The Solutions Lab

G&G Digital

Section A: Media

Social Media (Social Media Platforms)

Skip Fashion Exchange 2016

Ogilvy

Section A: Media

Websites

Amarula #NameThemSaveThem

Liquorice Advertising

Section A: Media

Websites

VW Amarok Social Test Drive

Ogilvy

Section A: Media

Websites

Surf School of Shine

Liquorice Advertising

Section B: Multi Channel/ Country Campaigns

Best Direct Marketing cross border campaigns

SPAR Win-a-Car

TBWA\Hunt\Lascaris\Durban

Section B: Multi Channel/ Country Campaigns

Integrated Direct Marketing Campaign (R500 000 budget or less)

Feel the Fire

New Balance

Section B: Multi Channel/ Country Campaigns

Integrated Direct Marketing Campaign (R500 000 budget or less)

South Africa’s Ultimate Journey

MotorHappy

Section B: Multi Channel/ Country Campaigns

Integrated Direct Marketing Campaign (R500 000 budget or less)

What Happens Inside Stays Inside

Mortimer Harvey

Section B: Multi Channel/ Country Campaigns

Integrated Direct Marketing Campaign (R500 000 budget or less)

BMW – X5 PHEV

Demographica

Section B: Multi Channel/ Country Campaigns

Integrated Direct Marketing Campaign (R500 000 budget or less)

Jägermeister Back The Artist 2017 Phase 1

TBWA\Hunt\Lascaris\Durban

Section B: Multi Channel/ Country Campaigns

Integrated Direct Marketing Campaign (R500 000 budget or less)

Bringing wood tiles out the woods

Rogue – House of Brave Group

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Old Mutual Corporate – The Diminishing Value of Money

Demographica in collaboration with Halo & Georja & Tracy

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

MORE MUSIC YOU LOVE

Halo Advertising

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

KIA World’s Longest Test Drive

Old Friends Young Talent

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Heineken UEFA Champions League Campaign 2017

M&C Saatchi Abel

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Amarula #NameThemSaveThem

Liquorice Advertising

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Ariel Impossible made Possible

Mobitainment & Brainbow Conscious Creatives

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Dimension Data Digital Business Campaign Go To Market

Troika Imagineeing Works

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Range Rover – Discover Two Worlds

Demographica in collaboration with Halo

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

SPAR Win-a-Car

TBWA\Hunt\Lascaris\Durban

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

The ReadytoWork Absa Premiership campaign

Playmakers

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Launch of KFC Soundbite

Mindshare Johannesburg

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

KFC Soundbite

Ogilvy

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

VW Amarok Social Test Drive

Ogilvy

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Vodacom Play Every Day

Ogilvy

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

DStv Halloween Run

Ogilvy

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Split Personality

Mortimer Harvey

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

Axecess Ibiza

Gorilla

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

REAL MEN DON’T EAT PIES

Heinz Foods

Section B: Multi Channel/ Country Campaigns

Integrated Direct marketing Campaigns (min across 3 channels)

We Are More

Gorilla

Section C: Relationship Marketing Awards

CRM Programmes

Tears of Joy

Mortimer Harvey

Section C: Relationship Marketing Awards

Database and Analytics Innovation

VW 011Beats

Ogilvy

Section C: Relationship Marketing Awards

Database and Analytics Innovation

THE POWER OF PLUGGED IN

nudge

Section C: Relationship Marketing Awards

Loyalty Programmes

Levis Loop Loyalty Programme

Kaffeine CRM Specialists (Pty) Ltd

Section D: Craft Awards

Apps

KFC Suppertime Stories

Ogilvy

Section D: Craft Awards

Apps

Vodacom Play Every Day

Ogilvy

Section D: Craft Awards

Art Direction

Slave Calendar

Geometry Global & Ogilvy

Section D: Craft Awards

Art Direction

KFC Suppertime Stories

Ogilvy

Section D: Craft Awards

Art Direction

The One Hundred Awards

M&C Saatchi Abel

Section D: Craft Awards

Art Direction

The Nedbank ReImagination Project

M&C Saatchi Abel

Section D: Craft Awards

Art Direction

Farewell old friend

Mortimer Harvey

Section D: Craft Awards

Art Direction

Honour Your Roots

Mortimer Harvey

Section D: Craft Awards

Art Direction

Stimojis

Gorilla

Section D: Craft Awards

Art Direction

Box Smart

TBWA\Hunt\Lascaris\Durban

Section D: Craft Awards

Branded Content

VW 011Beats

Ogilvy

Section D: Craft Awards

Branded Content

#DOMINATETHEGAME OMEN by HP Launch

NETPARTNERING

Section D: Craft Awards

Branded Content

The AVBOB Poetry Project

BRAND et al

Section D: Craft Awards

Branded Content

Darling Big Thank Yous

10th Street Media and Conversation Lab

Section D: Craft Awards

Branded Content

We Are More

Gorilla

Section D: Craft Awards

Branded Content

SA Home Loans House Rules

Liquorice Advertising

Section D: Craft Awards

Branded Content

Ariel

Mediacom

Section D: Craft Awards

Branded Content

PartySurance® Cranberry-Rosé Flavour

Promise Brand Specialists (Pty) Ltd

Section D: Craft Awards

Branded Content

Tears of Joy

Mortimer Harvey

Section D: Craft Awards

Branded Content

MyADHD

G&G Digital

Section D: Craft Awards

Innovative Solutions

MORE MUSIC YOU LOVE

Halo Advertising

Section D: Craft Awards

Innovative Solutions

KFC Suppertime Stories

Ogilvy

Section D: Craft Awards

Innovative Solutions

KFC ShakinShakin

Ogilvy

Section D: Craft Awards

Innovative Solutions

Sasko Lunchtime Love Letter

Liquorice Advertising

Section D: Craft Awards

Innovative Solutions

BeBop

TBWA\Hunt\Lascaris\Durban

Section D: Craft Awards

Innovative Solutions

KFC Soundbite

Ogilvy

Section D: Craft Awards

Innovative Solutions

Ariel

Mediacom

Section D: Craft Awards

Innovative Solutions

Honour Your Roots

Mortimer Harvey

Section D: Craft Awards

Innovative Solutions

Levis Employee Onboarding Toolkit

Kaffeine CRM Specialists (Pty) Ltd

Section D: Craft Awards

Innovative Solutions

Surf School of Shine

Liquorice Advertising

Section D: Craft Awards

Innovative Solutions

The One Hundred Awards

M&C Saatchi Abel

Section D: Craft Awards

Most Effective Use of Content

Slave Calendar

Geometry Global Cape Town & Ogilvy

Section D: Craft Awards

Most Effective Use of Content

#untaggable

Ogilvy

Section D: Craft Awards

Most Effective Use of Content

SPAR Neighbour Day

TBWA\Hunt\Lascaris\Durban

Section D: Craft Awards

Most Effective Use of Content

VW 011Beats

Ogilvy

Section D: Craft Awards

Most Effective Use of Content

Launch of KFC Soundbite

Mindshare Johannesburg

Section D: Craft Awards

Most Effective Use of Content

KFC Burritos

Ogilvy

Section D: Craft Awards

Most Effective Use of Content

DStv Emoji Trailer

Ogilvy

Section D: Craft Awards

Most Effective Use of Content

KFC Suppertime Stories

Ogilvy

Section D: Craft Awards

Most Effective Use of Content

PartySurance® Cranberry-Rosé Flavour

Promise Brand Specialists (Pty) Ltd

Section D: Craft Awards

Most Effective Use of Content

DSTV Said No Family Ever

Ogilvy

Section D: Craft Awards

Most Effective Use of Content

MyADHD

G&G Digital

Section D: Craft Awards

Use of New Technologies

MORE MUSIC YOU LOVE

Halo Advertising

Section D: Craft Awards

Use of New Technologies

VW 011Beats

Ogilvy

Section D: Craft Awards

Use of New Technologies

The Nedbank ReImagination Project

Nedbank

Section D: Craft Awards

Use of New Technologies

Knorr DinnerOnDemand

Liquorice Advertising

Section D: Craft Awards

Use of New Technologies

Voice Visualiser / Glenfiddich Independent Bar

Platinum Seed

Section D: Craft Awards

Use of New Technologies

Vuvuliser

Ogilvy

Section D: Craft Awards

UX, Interface and Navigation Design

Sasko Lunchtime Love Letter

Liquorice Advertising

Section D: Craft Awards

UX, Interface and Navigation Design

Ster-Kinekor Regression Launch

Clockwork Media

Section E: Special Direct Awards

Non Profit Direct Marketing Campaign

Slave Calendar

Geometry Global & Ogilvy