Breaking Ballet No. 06

The latest in a series of bite-size ballets inspired by today’s big stories…

It’s January or, as Twitter calls it, #JanuWorry – a popular South African meme that makes light of the financial quagmire most of us currently find ourselves in. From social media to popular talk shows, #JanuWorry has trended consistently all month. After all, humour is always the best way to get through trying times. As we crawl towards payday, and with the ‘end in sight’, what better way to express our JanuWorry fatigue than through comedy and dance?

The latest instalment of Breaking Ballet features a solo performance by dancer Mahlatse Sachane, in a small South African supermarket. Iain MacDonald, artistic director of Joburg Ballet, describes how the choreography drives the story, “As our hero passes items he can’t currently afford – chocolates, soft drinks, Dagwood sandwiches – his mood grows ever more sombre. It’s forbidden love in the supermarket aisle, dramatic and tragically tongue in cheek!”

Breaking Ballet is a partnership between Joburg Ballet and TBWA\ Hunt Lascaris, which taps into the big, trending stories and conversations within popular culture. By making ballet and dance a part of that mix, the company is able to showcase its creativity in new ways – to create punchy, dynamic and locally relevant work that deals with a wide range of current topics.

TBWA\ Hunt Lascaris chief creative officer, Peter Khoury, explains the creative concept around Episode 6. “In one way or another, we all experience the JanuWorry pinch. While this dance features a single character’s story, it is also a metaphor for the ‘pain’ we all go through in those last, seemingly never-ending days of the month. The comedy lies in the tension between the dramatic choreography and score, and the rather mundane storyline and location.”

Breaking Ballet is an ongoing series of bite-size ballets inspired by today’s big stories. The films live exclusively on social media, on Facebook, Twitter, Instagram and YouTube. Joburg Ballet and TBWA\ Hunt Lascaris work with different directors from Darling Films, to give each episode its own unique aesthetic and feel.

When asked about his inspiration, Zee Ntsuki “This was an incredibly creatively rewarding project. I was fortunate enough to work with the incredibly dynamic team at TBWA on this unique campaign. We set out to make bold and unusual creative choices to create something unique and intriguing.”

Follow Joburg Ballet on social media or visit joburgballet.com to catch the rest of the series, and to learn more about their upcoming production of Carmen, on stage at Joburg Theatre from 6 – 15 April.

CLIENT

Joburg Ballet

TITLE

JanuWorries

CHIEF CREATIVE OFFICER

Peter Khoury

EXECUTIVE CREATIVE DIRECTOR

Kabelo Mophapalo

COPYWRITER

Jeff Tyser

ART DIRECTOR

Nikki Garrett

AGENCY PRODUCER

Sandra Gomes/Boitumelo Rabosiwana

CLIENT SERVICE

Debbie Pienaar

PRODUCTION COMPANY

Darling Films

DIRECTOR

Zee Ntuli

POST PRODUCTION HOUSE

Ludus

ANIMATION

Sibusiso Mkhwanazi

SOUND ENGINEER

David Law

PERFORMANCE

Mahlatse Sachane

CHOREOGRAPHER

Iain MacDonald