NetFlorist, South Africa’s largest sameday gift and flower delivery service, and its sassy cupid, Harold, are back on air in time for Valentine’s Day. The former, recently voted as the country’s best florist, is offering a sweet deal to encourage early delivery of Valentine’s Day gifts; the latter dispensing his usual direct-to-the-heart, tongue-in-cheek.
Using Harold’s well-known Relationship Hotline as the hook to snare listeners’ ears, Harold’s double entendres poke fun at the luckless, loveless fans calling in for advice. But, as usual, his big heart takes over before the spot is done with him suggesting not only the perfect make-up gift but a treat to sweeten deal. This time, it’s free Lindt chocolates for anyone requesting delivery on February 12 and 13.
Created by FCB Joburg’s team of Suhana Gordhan (Creative Director), Jessica Everson (Senior Copywriter), Brandon de Souza (Only Juan – Junior Copywriter) and Emmanuel Mutendji (Best Bae – Junior Copywriter), the the two spots are flighting on national radio stations.