Last week we attended the Design Indaba, which is a major highlight on the creative calendar in South Africa. With a line-up of speakers ranging from design thinkers, artists, Architects and Futurists from across the world, this is undoubtedly the hottest ticket in town. This year, three of our designers, Kayla Roelofsz, Itsoseng Matsane, and Sibusiso Mkhwanazi experienced the Design Indaba for the first time. We asked them what they thought, what moved them, and what they believe are the trends that we as creative businesses should anticipate in the coming year.
For Itsoseng, the experience massively exceeded his expectations, “I honestly did not know what to expect since I had never attended Design Indaba before. I was motivated by the Design Indaba experience.” When asked what he thinks the 2018 trends are, he concludes, “Cause-driven design that aims at bettering the world was a big one for me.”
Kayla, who recently joined the TBWA\ Hunt Lascaris team, was over the moon when she heard that she was selected, “Design Indaba has always been on my list,” explains Kayla. One of her most exciting moments was seeing and learning how designers push the limits of what is perceived as design, and how they break conventional thinking. When asked what trends to watch out for in 2018, Kayla explains, “Sustainable design that addresses social issues and is environmentally conscious, and a paradigm shift where we no longer assume what people want or think, but to ask them instead. As Mark Kamau said, ‘Design with, not for’.”
Sibusiso was blown away when he saw guest speaker Es Devlin, “She is a stage designer that has worked with A-list musical acts to create work she believes connects artist and audience on a deeper level. She posed a question to me that I will take into everything in my design career, ‘should we be rigorous or generous in design?’” Sibusiso thinks mixed media is 2018’s trend to watch out for, such as building work that will live in different spaces that are not conventional, and political work that will strike emotion from people and spark a movement.
Karabo Denalane, Chief Executive Officer, TBWA\ Hunt Lascaris explains, “A learning culture is key to our success, and serious investment is made into our talent pools to expose them to global insights, alternative creative platforms, and learning interventions to stay ahead of the game.”
TBWA\ Hunt Lascaris has been attending the Design Indaba since its inception, and see it as an opportunity to up-skill and expose their teams to the best thinking from across the globe.