Celebrating Sanlam’s 100th anniversary, the commercial features a 10 year old spokesperson for Sanlam:
This is the first in a campaign that will continue with further releases throughout 2018, each commercial addressing forward looking questions that need answering ‘for the generation to come’.
This year’s African Cristal Awards competition was dominated by Moroccan, Egyptian and Nigerian entries and award winners.
‘Congratulations to King James, Cape Town! We’re thrilled that Sanlam 100 years continues to gather recognition and awards’ said Giant Films Executive Producer Emma Lundy. ‘We’re very proud of this campaign.’