Cristal Ultra the new easy drinking lager

Berge Farrell acquired Cristal Lager’s packaging upgrade and with the success of the relaunch entrusted us with the line extension of Cristal Ultra. A new brand development that wished to enter the Peruvian market as an easy drinking lager and capitalise on a global trend.

Berge Farrell was responsible for strategy, name generation, logo development and packaging design. The agency helped Ultra to expand the credibility of Cristal to younger urban audiences, effectively broadening the occasion base.