For 20 years Joe Public has celebrated operating as a truly South African agency, 100% independently owned and purpose-led to realise the ripple effect that is the growth of its people, clients and country. In recent years Joe Public United has grown its focus to create relevant, vernacular work.
For an agency so passionately fuelled by local creative excellence, it is no surprise that this year’s Pendoring Awards, an award show labelled ‘the truly South African award show’, proved to be an evening that showcased the talents of vibrant Joe Publicans and their brand partners – clients intent on producing content that is authentic, moving and meaningful. Growing in significance on the award show calendar, this year’s Pendorings marked its 23rd year.
It was Joe Public, the group’s newly digitised above-the-line agency with its powerful campaigns for Castle Milk Stout and Chicken Licken that led the charge across a wide range of categories winning 10 Gold, 5 Silver and 7 Craft Certificates. Joe Public Shift, the group’s branding and design unit brought home 6 awards including 5 Golds.
Having recently received the prestigious title of Agency of the Year at the 2018 Loerie Awards, Joe Public really popped the corks on acceptance of the coveted Prestigious Umpetha Award. A highly respected honour, the Umpetha is presented to the best advertisement in an indigenous language, excluding Afrikaans. It was the beautifully crafted piece “#GetItBack”, for Castle Milk Stout that truly encapsulated the spirit of the award, trumping the Integrated Campaign category. “We are extremely proud of our creative talent at Joe Public.
Our diverse, dedicated people are invested, heart and soul, in what they do. They are driven to create work that is relevant, work that belongs to our country – a country that has long since been seen as a pivotal player in the international award circuits.
Together with our clients, we believe creativity is about stretching your mind to make magic. “When we see locally inspired work rising to the top, we know that magic is doing what it should – inspiring a nation to think beyond,” said Xolisa Dyeshana, Chief Creative Officer, Joe Public. Joe Public proudly sits at the top of this year’s Pendorings creative table and is steadfast in their belief that excellence exponentially breeds great creativity, which ultimately grows our clients.