All the Assegai Awards winners in 2018

Whilst the competition entries exceeded 200, this year was particularly tough. We managed to get an average of 6 judges per entry in 3 days of Judging allowing stringent review and marking. Our external auditors ensured an unbiased result and have given all sector winners their appropriate places.” – David Dickens, CEO of the DMASA

The Direct Marketing Association of Southern Africa’s Assegai Awards remain one of the highlights of the industry’s calendar. Held at The POLO ROOM/Inanda Club on Thursday 8 November, the Assegai Awards celebrated all that is creative, smart and ultimately hits the mark of perfection. “The work these agencies and partners have produced over the past 12 months has been of an international standard” says CEO, David Dickens: “Congratulations to all the winners!”

The following is a complete list of this year’s Awards winners. All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor.
Section Category Entry Name Company Name Award
Section A: Media 3D A seat at the table Demographica Bronze
Section A: Media 3D Garagista – For Sale Ale Duke Gold
Section A: Media 3D Survivor Tree Email Gorilla Bronze
Section A: Media 3D How OMO used a dirty book to reconnect children with playtime and storytime. Ogilvy Cape Town Bronze
Section A: Media 3D MARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP” Publicis Machine Gold
Section A: Media Direct Mail: Addressed and Unaddressed Campaigns Stay in your Happy Place African Bank Bronze
Section A: Media Direct Response Mass Media: TV, Print, Out-of-home and Radio Shield Be The Next Champion Gorilla Bronze
Section A: Media Direct Response Mass Media: TV, Print, Out-of-home and Radio Huggies – The World’s First Baby Marathon Ogilvy Johannesburg Bronze
Section A: Media Email Marketing Survivor Tree Email Gorilla Bronze
Section A: Media Email Marketing Nedgroup Medical Aid Scheme “Fittest Fingers First” The Cheese Has Moved Bronze
Section A: Media Experiential Media Jaguar Land Rover Two Icons Tour Captivate Brand Activations Silver
Section A: Media Experiential Media Guinness Match Made of Black Carat Leader
Section A: Media Experiential Media Russian Bear Vodka #IAMNEXT Densu Aegis Network Leader
Section A: Media Experiential Media Apartheid Museums – Bill of rights Joe Public Gold
Section A: Media Experiential Media Carling Black Label – Soccer Song for Change Ogilvy Cape Town Gold
Section A: Media Experiential Media How OMO used multi-sensory engagement, African fables and dirt to reconnect kids with the world beyond their digital screens. Ogilvy Cape Town Gold
Section A: Media Experiential Media VOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLO Ogilvy Cape Town Gold
Section A: Media Experiential Media DStv – Halloween Sleepover Ogilvy Johannesburg Bronze
Section A: Media Experiential Media Robertsons Reinvention Kitchen The Hardy Boys Bronze
Section A: Media Face to Face Activations / Field Marketing #ShieldReady Gorilla Bronze
Section A: Media Face to Face Activations / Field Marketing Pin Pop Tongue Painter School Tour Nungu Marketing Leader
Section A: Media Integrated Direct Marketing Campaign (R500 000 budget or less) New Balance #BeProteas Levergy Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Disney Solo Ad Colony Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Heineken UEFA Champions League Ad Colony Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Samsung S9 Ad Colony Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Iliadin #MimicYourMan Gorilla Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Knorr leave no food behind Liquorice Bronze
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Lucozade Boost Your Drive Mindshare Bronze
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Royco Rewards Mobitainment, ARC South Africa, Asakhane Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) VOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLO Ogilvy Cape Town Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Cadbury PS – #SayItWithPS Ogilvy Johannesburg Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) DStv Access – Ringa No Makenzo Ogilvy Johannesburg Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) DStv – Fanalysis Ogilvy Johannesburg Gold
Section A: Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites) Firstwatch Whisky Platinum Seed Bronze
Section A: Media Mobile SMS, MMS Royco Rewards Mobitainment, ARC South Africa, Asakhane Gold
Section A: Media Most Effective Use of Content Investec Insterview Wunderman SA Bronze
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns AXE Golden Ticket Gorilla Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns LUX #MoreThanYouCanSee Experience Gorilla Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns The Avbob Poetry Project iLEAD et al, a member of the et al group Silver
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns The Mentorship Challenge iLEAD et al, a member of the et al group Silver
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Chicken Licken® Double Chick’n Boerie™ Burger Debate Joe Public Connect Bronze
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Black – The Future of Entertainment Now Joe Public Connect Bronze
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Lucozade Boost Your Drive Mindshare Leader
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns KFC #BlackFriedDay Ogilvy Johannesburg Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns KFC Dunked Burgers Ogilvy Johannesburg Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Neurobian Ogilvy Johannesburg Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Vodacom Repositioning Ogilvy Johannesburg Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns MARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP” Publicis Machine Gold
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Jägermeister Jäger X TBWA Hunt Lascaris Durban Bronze
Section A: Media Search Marketing: SEO and PPC RE/MAX Dynamic Search Ads Campaign JellyFish Leader
Section A: Media Search Marketing: SEO and PPC KFC Search Always On Mindshare Leader
Section A: Media Search Marketing: SEO and PPC KFC Search Black Fried-Day Mindshare Silver
Section A: Media Search Marketing: SEO and PPC WesBank dialing down the call centre Rogerwilco Leader
Section A: Media Search Marketing: SEO and PPC Satrix – Beating the Index Rogerwilco Gold
Section A: Media Search Marketing: SEO and PPC Samara Game Reserve Ruby Digital Leader
Section A: Media Social Media (Social Media Platforms) The Avbob Poetry Project BRAND et al, a member of the et al group Gold
Section A: Media Social Media (Social Media Platforms) The Mentorship Challenge BRAND et al, a member of the et al group Gold
Section A: Media Social Media (Social Media Platforms) The 2017 Absa/City Press Money Makeover Challenge Brave Group executed by Rogue Silver
Section A: Media Social Media (Social Media Platforms) Kwesé Play EOH Digital Leader
Section A: Media Social Media (Social Media Platforms) RAF (Road Accident Fund) Back to School EOH Digital Leader
Section A: Media Social Media (Social Media Platforms) Shield Pressure Moments Gorilla Leader
Section A: Media Social Media (Social Media Platforms) Shield – Be The Next Champion Gorilla Leader
Section A: Media Social Media (Social Media Platforms) Chicken Licken® Hotwings® Sbu 2.0 Joe Public Connect Bronze
Section A: Media Social Media (Social Media Platforms) New Balance #BeProteas Levergy Gold
Section A: Media Social Media (Social Media Platforms) JC Le Roux #ExpressYourself Liquorice Leader
Section A: Media Social Media (Social Media Platforms) Magnum MaXhosa Liquorice Leader
Section A: Media Social Media (Social Media Platforms) Happy Father’s Day from OMO #FathersDayForAll Liquorice Gold
Section A: Media Social Media (Social Media Platforms) #StopDayLightRobbery M&C Saatchi Abel Bronze
Section A: Media Social Media (Social Media Platforms) KFC “Rolling”: Using trends, timing and tactics to win at the F___ W___ C__ Ogilvy Cape Town Gold
Section A: Media Social Media (Social Media Platforms) Skip – End of Fast Fashion Ogilvy Cape Town Gold
Section A: Media Social Media (Social Media Platforms) Nimeu – 12 Week Challenge #NoMakeUpBride Ogilvy Johannesburg Leader
Section A: Media Social Media (Social Media Platforms) Pfizer – Life Uncensored Ogilvy Johannesburg Leader
Section A: Media Social Media (Social Media Platforms) Philips #ShaveToRemember Ogilvy Johannesburg Leader
Section A: Media Social Media (Social Media Platforms) Vodacom Summer Ogilvy Johannesburg Leader
Section A: Media Social Media (Social Media Platforms) Cadbury PS – #SayItWithPS Ogilvy Johannesburg Gold
Section A: Media Social Media (Social Media Platforms) DStv – Fanalysis Ogilvy Johannesburg Gold
Section A: Media Social Media (Social Media Platforms) DStv – Halloween Sleepover Ogilvy Johannesburg Gold
Section A: Media Social Media (Social Media Platforms) DStv – The Other Host Nation Ogilvy Johannesburg Gold
Section A: Media Social Media (Social Media Platforms) Rémy Martin – the luxury Fine Champagne Cognac Platinum Seed Leader
Section A: Media Social Media (Social Media Platforms) #COKESCORECHALLENGE Playmakers Silver
Section A: Media Social Media (Social Media Platforms) BUILDERS – “GET YOUR HOUSE IN SHAPE” Publicis Machine Leader
Section A: Media Social Media (Social Media Platforms) WesBank – Graduate Finance Social CREACHAs Leader
Section A: Media Social Media (Social Media Platforms) Jägermeister Enter The Woods TBWA Hunt Lascaris Durban Bronze
Section A: Media Social Media (Social Media Platforms) Jägermeister Ice Cold Oppikoppi TBWA Hunt Lascaris Durban Bronze
Section A: Media Social Media (Social Media Platforms) Jägermeister Jäger X TBWA Hunt Lascaris Durban Gold
Section A: Media Social Media (Social Media Platforms) The Parent Feed by Littleworld Woolworths Leader
Section A: Media Websites Robertsons Liquorice Leader
Section A: Media Websites South Africa’s Ultimate Journey Motor Happy Bronze
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) Come to the cloud with us Firewater Bronze
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) Absa Private Banking for Young Professionals – You’ve earned it, now own it Mortimer Harvey Bronze
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) South Africa’s Ultimate Journey Motor Happy Bronze
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Shield Pressure Moments Gorilla Leader
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Surf Laundry – School of Shine Liquorice Leader
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Lucozade Boost Your Drive Mindshare Silver
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Royco Rewards Mobitainment, ARC South Africa, Asakhane Leader
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns TALK TO NANDO’S Nudge Bronze
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Carling Black Label #NOEXCUSE Ogilvy Cape Town Gold
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns KFC “Make A Meal Of It” The retail ad that united the globe Ogilvy Cape Town Gold
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Huggies – The World’s First Baby Marathon Ogilvy Johannesburg Leader
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Philips #ShaveToRemember Ogilvy Johannesburg Silver
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns The Avbob Poetry Project The et al group Silver
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaigns Robertsons Reinvention Kitchen The Hardy Boys Leader
Section C: Relationship Marketing Awards CRM Programmes Royco Rewards Mobitainment, ARC South Africa, Asakhane Leader
Section C: Relationship Marketing Awards CRM Programmes TALK TO NANDO’S Nudge Gold
Section C: Relationship Marketing Awards CRM Programmes ABSA – Youth Campaign TLC Marketing Worldwide Bronze
Section C: Relationship Marketing Awards CRM Programmes Nedbank Greenbacks TLC Marketing Worldwide Silver
Section C: Relationship Marketing Awards Database and Analytics Innovation TALK TO NANDO’S Nudge Leader
Section C: Relationship Marketing Awards ERM: Employee Relationship Marketing MTN Press Pause Actuate Leader
Section C: Relationship Marketing Awards ERM: Employee Relationship Marketing Nedgroup Medical Aid Scheme “Fastest Fingers First” The Cheese Has Moved Leader
Section C: Relationship Marketing Awards Loyalty Programmes Royco Rewards Mobitainment, ARC South Africa, Asakhane Leader
Section D: Craft Awards Art Direction BMW X2 EOH Digital Leader
Section D: Craft Awards Art Direction Black – The Future of Entertainment Now Joe Public Connect Gold
Section D: Craft Awards Art Direction Chicken Licken® Hotwings® Sbu 2.0 Joe Public Connect Gold
Section D: Craft Awards Art Direction Castle Lite Money Calling – “Unlock it, pour it, sip it, enjoy it, lock it” Ogilvy Cape Town & and Egg Films co-entry Leader
Section D: Craft Awards Art Direction Robertsons Reinvention Kitchen The Hardy Boys Silver
Section D: Craft Awards Branded Content The Avbob Poetry Project BRAND et al, a member of the et al group Leader
Section D: Craft Awards Branded Content BMW X2 EOH Digital Leader
Section D: Craft Awards Branded Content Chicken Licken® Double Chick’n Boerie™ Burger Debate Joe Public Connect Gold
Section D: Craft Awards Branded Content New Balance #TrainingDay Levergy Leader
Section D: Craft Awards Branded Content Magnum MaXhosa Liquorice Silver
Section D: Craft Awards Branded Content Cadbury PS – #SayItWithPS Ogilvy Johannesburg Silver
Section D: Craft Awards Branded Content Huggies – The World’s First Baby Marathon Ogilvy Johannesburg Silver
Section D: Craft Awards Branded Content Vodacom Youthday Ogilvy Johannesburg Silver
Section D: Craft Awards Branded Content Robertsons Reinvention Kitchen The Hardy Boys Silver
Section D: Craft Awards Innovative Solutions The Avbob Poetry Project BRAND et al, a member of the et al group Leader
Section D: Craft Awards Innovative Solutions A seat at the table Demographica Gold
Section D: Craft Awards Innovative Solutions Garagista – For Sale Ale Duke Gold
Section D: Craft Awards Innovative Solutions Survivor Tree Email Gorilla Leader
Section D: Craft Awards Innovative Solutions SAB – The ‘Your Business in Lights’ Billboard Joe Public Connect Leader
Section D: Craft Awards Innovative Solutions Black – The Timeline Takeover Joe Public Connect Gold
Section D: Craft Awards Innovative Solutions Black – Boring Pre-Roll Ads Joe Public Connect Gold
Section D: Craft Awards Innovative Solutions Audi Q5 Fast Track Levergy Leader
Section D: Craft Awards Innovative Solutions Surf Laundry – School of Shine Liquorice Silver
Section D: Craft Awards Innovative Solutions Lucozade Boost Your Drive Mindshare Bronze
Section D: Craft Awards Innovative Solutions “Dirt is Good” – Why OMO created a dirt-activated African fable for children Ogilvy Cape Town Leader
Section D: Craft Awards Innovative Solutions Carling Black Label – Soccer Song for Change Ogilvy Cape Town Silver
Section D: Craft Awards Innovative Solutions Jägermeister Enter The Woods TBWA Hunt Lascaris Durban Leader
Section D: Craft Awards Most Effective Use of Content Clover Krush Goodness Campaign Amok Digital Gold
Section D: Craft Awards Most Effective Use of Content The Avbob Poetry Project BRAND et al, a member of the et al group Leader
Section D: Craft Awards Most Effective Use of Content Shield Pressure Moments Gorilla Leader
Section D: Craft Awards Most Effective Use of Content Anglo American – A Day at a Modern Mine Joe Public Connect Leader
Section D: Craft Awards Most Effective Use of Content KFC “Make A Meal Of It “ Using The Most Contentious Content In Soccer To Sell Streetwise Ogilvy Cape Town Silver
Section D: Craft Awards Most Effective Use of Content Cadbury PS – #SayItWithPS Ogilvy Johannesburg Silver
Section D: Craft Awards Most Effective Use of Content Huggies – The World’s First Baby Marathon Ogilvy Johannesburg Silver
Section D: Craft Awards Most Effective Use of Content Investec Insterview Wunderman SA Bronze
Section D: Craft Awards Use of New Technologies A seat at the table Demographica Silver
Section D: Craft Awards Use of New Technologies AXE Golden Ticket Gorilla Silver
Section D: Craft Awards Use of New Technologies SAB – The ‘Your Business in Lights’ Billboard Joe Public Connect Silver
Section D: Craft Awards Use of New Technologies SAB – The invisible issue Joe Public Connect Silver
Section D: Craft Awards Use of New Technologies Royco Rewards Mobitainment, ARC South Africa, Asakhane Silver
Section D: Craft Awards Use of New Technologies Jägermeister Enter The Woods TBWA Hunt Lascaris Durban Silver
Section D: Craft Awards UX, Interface and Navigation Design Survivor Tree Email Gorilla Silver
Section D: Craft Awards UX, Interface and Navigation Design Sanlam Reality Website Publicis Machine Silver
Section D: Craft Awards UX, Interface and Navigation Design Jägermeister Enter The Woods TBWA Hunt Lascaris Durban Silver
Section E: Special Direct Awards NPO Direct Marketing One School at a time – NEVER UNSANITARY PADS Joe Public Gold
Section E: Special Direct Awards NPO Direct Marketing POWA The news you need to see Joe Public Gold
Section E: Special Direct Awards Public Benefit Direct Marketing Campaign Road Accident Fund – #AlwaysRemember Mortimer Harvey Gold
Section E: Special Direct Awards Student Direct Marketing Campaign UJ & DMASA PROJECT – Making Mental Health Matter S.H.E Gold

The winners of the much-anticipated Individual and Company Awards were:
Young Direct Marketer of the Year: Clarissa Fleischer from Rogerwilco
Brand of the Year: Black – The Future of entertainment (Joe Public Connect)
Agency of the Year: Joe Public Connect
New Comer Award: Social CREACHAs
Zinthatu Award: Joe Public Connect & Ogilvy
Nkosi Award: Levergy