MediaCom Express Media Trends | Top tips for closing the communications cycle
Charl van Rooyen, head of MBA, discusses timing, intent and ongoing communication throughout a campaign.Written by Mediacom, 5/14/2019 11:05:27 AM
Charl van Rooyen, Head of MBA, shares his top tips for closing the communication cycle. He discusses timing, intent and ongoing communication throughout a campaign. He also gives his opinion on whether South African brands are effectively closing the loop using data.
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