Sassy in the City
Written by Artifact Advertising, 9/9/2016 11:29:47 AM
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Our 2015 Women’s Month campaign for Supa Quick was aimed at keeping women safe as they drive around the city and took silver in the best online strategy category of the 2015 New Generation Awards
The campaign gave tips on how to change a tyre, what to do in case of a breakdown and gave women the opportunity to win an emergency car safety kit.
The website was the hub of all of the information for the campaign where users could enter their details for a chance to win a safety kit for their car and a girl’s night out worth R5000.
Our FB page was used to drive fans to the site where they could enter the competition. We also gave tips away throughout the campaign, which was promoted in store through the use of posters that we designed and printed.