Non Profit Company

11/9/2018 11:44:06 AM

SABRIC have played an integral part in educating South Africans about Cyber security. There is no greater time in history where Cyber security has ever been this important. With Cyber security month in October
SABRIC needed a campaign that would really pack a punch
cut through the noise on social media and make South Africans stronger in their fight against cyber crime. We launched a a campaign to drive the message "Be Cyber Strong". Social Media was used to amplify the message and drive people to a engaging Microsite to test out their password strength. Engaging online content is all about leveraging the reward-driven power of interactive media. Simply put
our password tester would reward users with immediate results in exchange for their engagement with the site. With the added bonus of a chuckle or two and strategic media planning
our campaign message reached over a million users with a dwell time of 1:30 minutes.