Consumer

6/22/2016 11:38:36 AM

Generating R50 million in PR Value “The World of Marvellous Creations” set social and traditional media on fire. Using a hole-in-the-wall store space in Africa’s busiest mall
we created a pop-up store that brought the Marvellous Creations “Candy Store” TV commercial to life. Our audience could experiment with their own Marvellous Creations candy ingredients and delicious Cadbury Dairy Milk chocolate. A digital campaign that offered the audience the prize of seeing their own “Marvellous Creation” slab come off the Cadbury Dairy Milk production line completed the campaign
and linked the on the ground activity to a broader audience. With the highest ever increase of FB fans on a single day
the campaign not only trended on twitter at launch but generated a steady flow of digital and real engagement. To add to the engagement from Marvellous Creations fans South Africa’s top shopping centres all called to ask if we would bring the store to their establishments.