Consumer / Brand

6/24/2016 11:57:06 AM

Our third Pop-Up Store for Magnum Ice Cream
the Magnum Nelson Mandela Square store raised the bar on the Make-Your-Magnum “ice cream and chocolate pleasure” experience. Working as the “social media & PR studio” for an integrated campaign
the store drove enormous PR & social media conversation. With a massive sales impact in Gauteng the store continued our proud tradition of generating sales and brand love
while significantly subsidising the activity through direct sales during the brand experience.