Inbound marketing, as we know it, doesn’t work anymore

Daryn Smith, Director at MPULL, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. He shares his insights on Inbound marketing. Five years ago when we started MPULL, inbound marketing – and the tactics associated with the methodology – worked…

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Flock assists MPI enable seamless Science Forum experience for scientists visiting SA

Scientists attending the Department of Science & Technology’s Science Forum South Africa 2017 (www.sfsa.co.za) during December last year were treated to a seamless event experience thanks to Flock Event Management’s contribution to the well thought-through and executed holistic solution provided by Meeting Planners International Pty Ltd (MPI). Key objectives of the Forum included: creating a…

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APEX 2018 — call for entries

The Association for Communication and Advertising (ACA) is pleased to announce that the 2018 APEX awards is calling for entries from all South African agencies and their respective clients. The annual APEX awards is hosted by the ACA, the official, representative body for the Communications and Advertising sector in South Africa. Agencies and their clients…

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Joe Public United launches School of Growth

Joe Public United is proud to announce the launch of the Joe Public School of Growth. Having started their education passion with One School at a Time in 2007, the agency’s CSI programme, working to uplift standards within two under-resourced and disadvantaged South African schools, Joe Public United is expanding its growth purpose inwardly and…

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Data takes the crown as a top 2018 digital trend

As we embark on a New Year, Pilira Mwambala, Ad Operations Director at Mark1 – a cutting edge digital media execution business shares the top digital trends for 2018 and beyond. According to Mwambala there has been an upsurge in disruptive digital technology and innovations like VR, AR, AI, chatbots, blockchain, native ads, wearable technology…

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New video from road safety campaign that went viral in 2017

There is a new video from the road safety campaign that went viral in 2017 that looks set to attract as much attention as its popular predecessor. Crafted as a Vlogger upload and named to attract the attention of YouTubers who search for this type of content almost daily, as well as probably engage in…

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Breaking Ballet No. 06

The latest in a series of bite-size ballets inspired by today’s big stories… It’s January or, as Twitter calls it, #JanuWorry – a popular South African meme that makes light of the financial quagmire most of us currently find ourselves in. From social media to popular talk shows, #JanuWorry has trended consistently all month. After…

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REAL secrets of effective influencer marketing campaigns

Stephane Rogovsky, CEO of R-Squared Digital, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. He shares his insights on REAL secrets of effective Influencer Marketing campaigns. With statistics like $6.85 in earned media value for every $1.00 of Influencer…

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Gender neutral marketing

Jess Jorgensen, Director at Instant Grass International, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. Jess and Paul White share their insights on Gender Neutral Marketing. In the last few years, the world has seen a massive flux and…

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