Changing attitudes

‘See the animal behind the commodity’ is the inspiration behind a new print campaign conceptualised by Artifact Advertising for their client, the Endangered Wildlife Trust (EWT), whose current focus is on the growing illegal trade in wildlife. EWT Communication and Brand Manager Belinda Glenn says the illegal trade in wildlife and wildlife products is thought…

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Making change

Artifact Print, a print and production company in the Artifact Advertising stable, has achieved Broad-Based Black Economic Empowerment (BBBEE) Level 2 status with a 51% black shareholding. This achievement is part of Artifact’s commitment to transformation in South Africa. Artifact Director Stuart Asprey says: “We see this as a critical business imperative that will create…

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FCB Joburg sends graduates to One Show ‘Minds Wide Open’ Bootcamp

Two talented members of FCB Joburg’s Graduate Program – Nontokozo Tshabalala and Shannon Koor – have won a rigorous internal evaluation process and will be flying to Michigan State University in the United States to attend the highly respected Minds Wide Open workshop. Minds Wide Open forms part of the One Show bootcamp initiative and…

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Make a point of entering the Assegai Awards

You still have a few days to put your entries together. The deadline for the 2017 Assegai Integrated Marketing Awards closes at midnight on Thursday 7 September – be a part of the action in 2017 – enter now!  The DMASA’s Assegai Integrated Marketing Awards have been a part of the direct marketing landscape since 1998, recognising…

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Which archetype will win the Game of Thrones?

By Alexandre Thomas, Director, Kantar Added Value UK Game of Thrones’ 7th season premiered on July 16 and made history, once again, by dominating the ratings and the headlines. But is the success of Game of Thrones owed solely to the thrilling twist-and-turn filled story? At Kantar Added Value, we think not. Rather, we think the…

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Jet Summer Campaign 2017 #JetSummerHits

Jet and their communications agency Joe Public United are proud to share their latest campaign. It’s nothing like the trend-only focused campaigns that are synonymous with the season, but for all the right reasons. Inspired by music and the feeling that listening to a favourite song creates, the new #JetSummerHits campaign is all about having…

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