Egg Films’ Robin Adams shoots for Distell

Working closely with Cape Town-based Singh&Sons for Distell, Robin Adams from Egg Films has directed ‘Perfect Blend’ to raise the profile of Viceroy in Kenya. Viceroy Global Brand Manager, Renato Santana, explained the brand’s positioning: “As the world constantly changes, so do our habits, and the way we connect with each other. That’s why Viceroy,…

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Boomtown looks to the future as it celebrates 25 years

February 1st marks 25 years since Neil Hart founded one of South Africa’s leading independent agencies, but Boomtown is celebrating by looking to the future. While the agency is taking a brief look back at its history, via a timeline, and sharing quotes and photos from the archives, the majority of the agency’s 25thanniversary will…

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80 years of Gold

Berge Farrell was tasked to design the packaging for a special, limited edition of Klipdrift Brandy – exclusively created in celebration of 80 years of the iconic heritage of Klipdrift Brandy making in South Africa. #GoldBetweenFriends

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Woodridge College and Preparatory School launches Eco Smart

Woodridge College and Preparatory School has a vision to become a leading eco-school in South Africa, and a leading globally registered eco-school. To do this, it has briefed Boomtown to create a campaign to launch its Eco Smart program and position the popular independent school as an environmental leader. “We want to have one of…

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Boo-Yah! & Joe Public bring you Future Fit Networking Events

Boo-Yah! partners with Joe Public United to bring Future Fit™ Networking events packed with fun and inspiration. “For the past 3 years we delivered inspiration sessions reaching over 11,000 people to get them excited and passionate again. There is nothing more rewarding to see the sparkle in peoples’ eyes and get them fired up. Starting…

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Hilton Mashonga appointed as Boomtown creative director

Hilton Mashonga joins Boomtown as creative director and brings with him over 20 years experience, numerous awards and global big-brand and agency experience. A strategic thinker, Hilton thrives on delving deep into research to find the true essence of relevant insights, “Hilton’s approach to creative, his want to entrench himself in research to uncover the…

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The secrets no advertising strategist will tell you…

I didn’t always work as a strategist… I have worn many hats in the marketing and advertising industry before stumbling into strategy. So, I had a particular perspective on strategists before becoming one myself from the vantage point of client, client service and researcher. Along the way, I always looked up to strategists as the…

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Tribe Global welcomes Mark1

Tribe Global was extremely excited when the Independent agency Network announced towards the end of last year that they have accepted the Tribe’s first agency in Africa. Ian Wright, Managing Director at Tribe Global said: “The addition of Mark1 is significant for several reasons. We fill a big geographic gap and can now talk knowledgeably…

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Pioneering specialised skills in social media

Innovation, creativity and strategy is at the heart of everything we do at Digitas Liquorice, one of Africa’s leading digital agencies and that includes social media management. A role that delivers a cohesive customer experience across all social micro-moments needs to have a strategic approach. Identifying this approach was not by chance and developing it…

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