First Choice winter custard campaign launches

Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures.   Building on previous campaign lines, and understanding that during good times or bad, comfort food makes anything better, #custardmakesitbetter will be used in all communication alongside…

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Joburg Ballet welcomes BRICS leaders with #BreakingBallet

Joburg Ballet’s Breaking Ballet campaign, which recently won a coveted gold Entertainment Lion at Cannes, as well as South Africa’s first ever Creative Data Lion, is in the news again. The company was invited to perform its Black Panther inspired Africa Forever on the world stage, to welcome the BRICS delegates to South Africa. The…

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#Loeries2018 Masterclasses: Shared Value Africa Initiative

You have the opportunity to choose from 8 (4 in the morning and 4 in the afternoon) Loeries MasterClasses on Thursday 16 August to learn from leading brand communicators. For consideration is a MasterClass on Shared Value that discusses how the right strategy can reconnect profit and social progress, co-hosted by Shared Value Africa Initiative and Discovery.…

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Growth in global packaged water outstrips soft drinks

Recent figures released by the European Federation of Bottled Waters (EFBW) show that the global market for packaged water has grown at a faster rate than soft drinks, and will continue to do so until 2022. According to EFBW, over the past five years (2012 – 2017), packaged water grew 5.7%, bulk/HOD water grew by…

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Meet Mzamo Masito

Catch Mzamo Masito, Chief Marketing Officer for Google Africa at the DStv Seminar of Creativity on Friday 17 August.  More about Mzamo He brings to life Google’s mission to organise the world’s information and make it universally accessible, so Google’s users and partners can grow in Africa.  Career has spanned many parts of the African continent…

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Flock Eventing Platform helps successful launch for ‘Africa Rising’ private market investment firm

ALT Capital Partners, a private market firm established to assist local and international investors tap into the Africa Rising phenomenon, embraced the highly-innovative and locally developed Flock Eventing Platform at its launch in Johannesburg this month (July 2018) and was thoroughly impressed by its unwavering acceptance by its guests. Standing out was the download rate…

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Popular ad campaign wins again!

These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Lions Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year. The campaign, for Cell C Surance, initially broke two years ago. It used a reworked version…

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