Making creative heaven

Congratulations again to all those who walked away with an elusive bird at Loeries 2018, securing your spot in Creative Heaven. As we celebrate 40 years of rewarding creativity, we wondered where all exceptional creative work goes. Does it live on in an annual or simply become a trophy on a shelf? No, all good…

Read More
Grid gives meaning to FNB art fair

As Brand Custodians of FNB’s core positioning ‘helping people help themselves’, and with these tenets of empowerment and enablement in mind, GRID Worldwide embarked on the strategic realignment of key FNB sponsorship properties in 2018. Having successfully launched the FNB Springboks sponsorship brand building campaign grounded in the sentiment ‘From grassroots to greatness’ which clearly…

Read More
That’s what they would say, wouldn’t they?

Why brands should use the TWSTWT test to validate media research In 1963, the “Profumo Affair” shook the world. Government minister John Profumo, a British politician, had been accused of “improper conduct”, i.e. sleeping with a model named Christine Keeler, who simultaneously was also said to be in a relationship with a Soviet diplomat at the…

Read More
Fresh Living continues to buck the magazine trend with a proven ROI

Over 2 million engaged, loyal readers; proven sales uplift and significant ROI for advertisers… Too good to be true, you might ask? Not at all, if you look at the latest research, conducted by Smart Shopper and BrandMapp, into Pick n Pay’s Fresh Living readers. Multi-award-winning customer magazine, Fresh Living, produced by John Brown Media,…

Read More
Women playing larger role at SA’s oldest agency

The promotion of two extremely talented women to Executive Creative Director and the appointment of three new Exco members – all of them women –  at FCB Joburg has highlighted the commitment of South Africa’s oldest full-service marketing communication agency to ensuring women’s voices are not only heard, they are acted upon. The two new…

Read More
cLAB puts a stamp on the 48 Hour Film Project

What would you do if you had to conceptualise, shoot and edit a film in only 48 hours? That’s the challenge that cLAB’s very own Gilbert Emedi took on at the end of August. He might be our answer to Idris Elba (they could have been separated at birth) but his talents in cinematography and…

Read More
Boomtown gets Milki to #idairyu consumers

‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media…

Read More
MediaCom sponsoring SA’s largest social & digital media awards for second time

13 September 2018, Johannesburg: MediaCom South Africa will be sponsoring the New Generation Awards in 2018 for the second consecutive time. MediaCom’s philosophy, “People first, better results”, resonated perfectly with the mindset of what the New Generation Awards are about: celebrating results and insight-based success by acknowledging new generations of award-winning talent. One of the…

Read More
The Assegai Awards: Judges for 2018 have been selected

The DMASA’s Assegai Integrated Marketing Awards have been a part of the marketing landscape for almost two decades now and continue to recognise the incredible creativity of local designers and to challenge the perception of direct marketing in South Africa. There is new excitement around the awards this year, as there have been changes to the website.…

Read More