Jet Women’s Day Campaign 2017 #JetFutureWomen

Jet, together with brand and communications agency Joe Public United, decided to put a spin on Women’s day this year by empowering future generations of women. Jet is celebrating the young girls who are being raised to be our future, fearless female leaders. With the Campaign title #JetFutureWomen, which is all about providing little ladies…

Read More
Digital is a revolution; not a media type

Author: Elaine Loeb, Account Director for Vizeum Johannesburg Being in the advertising industry, digital is often referred to as a media type; ‘Let’s complement our above the line media with digital.” I can’t help but chuckle a little inside every time I hear this phrase. The whole concept of above-the-line, below-the-line and through-the-line is a…

Read More
Deadline for the 2017 Assegai Awards extended

There’s still time to submit your best integrated marketing campaigns! The deadline for the 18th annual DMASA Assegai Integrated Marketing Awards has been extended to midnight Thursday 7 September 2017.  The online entry for the Assegai Awards means that no matter where you find yourself, you will be able to submit your entries quickly and…

Read More
Brands & politics: Make a stand

In a world of increasingly divisive and polarised political views, we are looking to brands to be provocative and speak their minds. Having a view on the world is cool, and being bold in what you believe in is aspirational. Some brands are starting feel confident enough go public with stronger opinions and begin to…

Read More
Kyle Lewis takes home nine Loeries

Arcade Content’s Kyle Lewis took home nine Loerie Awards on the weekend: Gold, four Silvers, three Bronzes and a Craft. Going into the awards, Kyle and Egg Films’ Sunu each had 15 finalists, more than any other South African directors. Kyle directed Mr Madumane, the Cassper Nyovest music video that formed part of King James’…

Read More
#Loeries2017: Sunu the most awarded director

Egg Films’ Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations: two Golds, three Silvers, two Bronzes and four Craft Certificates, including one for Direction. Original Is Never Finished, Egg’s adidas Originals campaign with Johannes Leonardo…

Read More
Demographica puts Springbok in Stein IAS’ step

Two of the world’s elite business-to-business marketing agencies have formed a strategic alliance in a bid to bring added value to global businesses targeting Africa. Johannesburg-based Demographica becomes the first agency from the African continent to join Stein IAS’ global B2B marketing network, which has operations in Europe, Asia and North America. Under the agreement,…

Read More
NATIVE VML bags 17 birds at Loeries 2017

NATIVE VML took home 17 birds at the 39th Annual Loerie Awards, which took place this weekend at the ICC in Durban, including two Campaign Gold Loeries for Absolut Vodka and HuffPost, one Gold Craft, four Silver, five Bronze and four Craft Certificates in categories including Television, Film and Video Communication, Integrated Campaign, PR &…

Read More