A strategy for success

Megan Sayle takes us on her journey from intern to strategist at Carat South Africa and sub-Saharan Africa. I started at DAN at the beginning of 2015 as a very underqualified 22-year-old intern. I had just finished my post-graduate diploma in Marketing & Advertising Communications at Red & Yellow Creative School of Business after completing my…

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MediaHeads 360 — ready to produce your campaign

Johannesburg, 30 May 2019 – The media industry’s fast pace demands innovative, cost-effective and easy solutions. MediaHeads 360, with its all-inclusive approach, is ideally positioned to deliver a complete solution that alleviates the pressure and effort of non-traditional campaigns. In its spectrum of comprehensive solutions, the company boasts a full audio production suite. The onsite…

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Informal trade marketing

Informal trade has grown exponentially. It is estimated that by 2025, the annual consumption in emerging markets will reach 30 trillion dollars. This multi-billion rand industry is one of South Africa’s largest markets and has created huge opportunities for brands to advertise. With vast numbers of consumers shopping informal outlets brand managers need to uncover…

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Are elections a tone-deaf exercise for the future electorate?

Written by: Tumi Rabanye, Strategic Director, Brave Group. As with all sectors, technological disruption is the order of the day with elections. Albeit lagging behind the likes of Ghana and drawing lessons from the electronic voting bungles of the DRC, South Africa has to consider the future. Administrative processes like candidate and voter registration, voter…

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The true value of data for marketers

by Matt Arnold. Data analytics; the new buzzword for business people everywhere – it’s the new north star guiding every decision we’re supposed to make. But there’s a lot of data and not a lot understanding on what to do with it, often making data analytics more confusing and less useful than it should be.…

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Rogerwilco opens UK office to service more European clients

Rogerwilco, the Cape Town and Johannesburg-based award-winning performance marketing agency, has opened a new office in the United Kingdom. It aims to better serve its growing portfolio of international clients, which currently make up 20% of its billings. Charlie Stewart, Rogerwilco’s CEO says of the new addition, “We do extensive work in Europe in the…

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The Times of India launches innovate campaign to empower LGBTQ community

The Times of India (TOI), India’s iconic media house, launched the ‘Times Out & Proud’ initiative on International Day Against Homophobia (May 17) to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population. Created in collaboration with FCB Ulka, ‘Times…

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