Content marketing in a nutshell

South Africa’s first comprehensive guide to Content Marketing brings you the What, Why and How. Thought leadership articles describe the state of content marketing in a global environment and offer advice to on what tactics to use and how to ensure your content achieves that all-important reward: return on investment.   The Content Marketer magazine…

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Mortimer Harvey acquires direct marketing agency, Action Ambro’s

JOHANNESBURG – Thursday, 12 May 2016. Mortimer Harvey announced today their acquisition of Action Ambro’s, one of the industry’s most-awarded and reputable direct marketing agencies. Andrew Fradd, Group Managing Director of Mortimer Harvey, says the acquisition underscores the agency’s continued focus on building leading, innovative OmniChannel solutions and will further enhance its established direct marketing and…

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How to get the most out of POPI on your marketing platform

The Protection of Personal Information Act has been designed to protect consumers, but this doesn’t mean that it should restrict marketers. In fact, POPI can actually help companies send out more useful, relevant and accurately targeted marketing communications. One of the biggest misconceptions about the Protection of Personal Information Act (POPI) is that it will…

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Creating scalable development with growth hacking  

By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth. The term “growth hacking” was coined in 2010 by Sean Ellis, CEO of web-analytics company Qualaroo, to describe innovative, low-cost solutions used by tech start-ups to grow their businesses quickly. The success of these strategies resulted…

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Demographica appoints heavyweight client service director

Posted: April 15, 2016 Johannesburg: Advertising agency all-star Phillip Britz has been appointed as the Client Service Director for full service specialist agency Demographica In a move to manage the company’s rapid growth and continue to deliver the award-winning work and service their clients have come to know and expect, Demographica has appointed Phil Britz…

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Online entrepreneurial alliances

Boosting alliance creation by aligning entrepreneurs and social media By Andrew Reinhart Digital Strategist at Mortimer Harvey Johannesburg – Thursday, 7 April 2016 In today’s digital world, social media networks are a vital networking tool for any budding entrepreneur. It’s not just about having a Facebook page or a LinkedIn profile, but rather about creating…

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Mortimer Harvey welcomes more new talent on board

JOHANNESBURG – 24 March 2016. The Mortimer Harvey OmniChannel offering is in full swing, which means new opportunities to recruit rising stars. One of the key growth areas at MH is the digital department, as our expansion into everything online is one of our primary objectives for 2016. Bongani Nxumalo – Digital Developer If it’s…

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Mortimer Harvey signs Loyal Solutions partnership in India

JOHANNESBURG – 15 March 2016. After partnering with Danish company, Loyal Solutions A/S, to bring their state-of-the-art loyalty platform technology to Africa, the Middle East and Asia, Mortimer Harvey is pleased to announce their new partnership with top Indian direct marketing agency, Select Direct Marketing Communications. Leaders in their field for 25 years and, like…

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Digital opens the door for content marketing

More and more brands are getting into content marketing and those that are already onto it are doing more and spending more. Digital opens the door, says Neal Farrell, Narrative’s CEO, but quality and relevance are key. It was 1997 and I had just left my lucrative sales position at Car magazine to launch the…

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