Publicis Machine wins Emirates Airlines

Publicis Machine has been appointed the lead advertising agency on the Emirates airline account, for both South Africa and Angola, following a four-way pitch process. Says Publicis Machine managing director, Tom Fels: “We love to partner with brands that resonate with our own agency culture and values, so naturally we have always had our eye…

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Interbrand founder Jeremy Sampson jumps ship

WHAT IT MEANS: Details of disagreement still under wraps. Sampson looks forward to Africa growth challenge. Veteran brand man Jeremy Sampson leaves Interbrand, the agency he founded 24 years ago, confirming a bitter legal dispute is behind his decision to jump ship and join rival company Brand Finance. In a forthright interview, Sampson, considered to…

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‘Fashion with Compassion’ pops up at FCB Africa in Joburg, Cape Town

The Butterfly Box, a pop-up charity shop stocked with new and previously-loved designer and top quality men and women’s clothing, shoes and accessories at budget prices, debuts in Johannesburg this week at advertising agency, FCB Joburg, and makes its 1st birthday appearance in Cape Town at FCB Cape Town. Created by well-known Cape Town businesswoman,…

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Practically everything is unimportant

By Dina De Vine – Executive Creative Director at Mortimer Harvey If this headline just got up your nose and made your head tilt like Lassie’s does seconds before a ‘save little Johnny who fell into the well’ action sequence, you’re probably an A-type personality who does it all yourself, because all of it’s important…

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Wimpy’s meat-loving Papa keeps SA smiling

Wimpy is flighting two new entertaining episodes in ‘The Chronicles of Papa’. The recently-launched campaign enhances Wimpy’s positioning as a casual dining destination offering big eat and value grill meals. Targeting consumers within the LSM 6-7 groupings, the two 30-second television commercials were conceived by FCB Joburg’s Executive Creative Director Jonathan Deeb, Creative Director Suhana…

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Wasted content: the CO2 of marketing

What would you say if someone told you your company was wasting 60 percent of its total budget set aside for content creation? That was the consensus from a 2016 study by SiriusDecision, which reported that large companies wasted more than half their content creation budgets due to under use or failure to use the…

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Mercedes-Benz SA launches South Africa’s first automotive Facebook Messenger Chatbot

Johannesburg, 22nd September 2016: Driven by the goal to be at the forefront of technological innovation and supported by a powerful partnership with Mercedes-Benz South Africa, digital performance agency iProspect South Africa has developed the country’s first Facebook Messenger Chatbot in the automotive industry. Lauded as one of the most scalable communication touchpoints this year,…

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MTN, Liberty accounts up for grabs

Three major ad agency groups are waiting for the results of an intensive pitch for the giant MTN account. TBWA, which originally launched the brand in SA, is up against a consortium of WPP that includes Aqua Online and the PR agency Burson-Marsteller; and there’s French-owned group Publicis. All three have been encouraged to pull…

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How do you land the messaging of a worthwhile cause?

With so many meaningful causes in the world, it can be tough to make the ones that you want to highlight shout instead of whisper. At a World Forestry Week event at the UN Food & Agricultural Organisation’s headquarters in Rome, Robert Grace, Founding Partner and Head of Strategy at M&C Saatchi Abel, used three…

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