Mercedes-Benz SA launches South Africa’s first automotive Facebook Messenger Chatbot

Johannesburg, 22nd September 2016: Driven by the goal to be at the forefront of technological innovation and supported by a powerful partnership with Mercedes-Benz South Africa, digital performance agency iProspect South Africa has developed the country’s first Facebook Messenger Chatbot in the automotive industry. Lauded as one of the most scalable communication touchpoints this year,…

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MTN, Liberty accounts up for grabs

Three major ad agency groups are waiting for the results of an intensive pitch for the giant MTN account. TBWA, which originally launched the brand in SA, is up against a consortium of WPP that includes Aqua Online and the PR agency Burson-Marsteller; and there’s French-owned group Publicis. All three have been encouraged to pull…

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How do you land the messaging of a worthwhile cause?

With so many meaningful causes in the world, it can be tough to make the ones that you want to highlight shout instead of whisper. At a World Forestry Week event at the UN Food & Agricultural Organisation’s headquarters in Rome, Robert Grace, Founding Partner and Head of Strategy at M&C Saatchi Abel, used three…

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Fresh Living celebrates ABC results on eve of 100th issue

Fresh Living readers spend 2.5 times more in store than the average Pick n Pay shopper John Brown Media’s 100th issue of Pick n Pay’s Fresh Living/Kook en Kuier magazine hit the streets on last week, and along with it the latest Audit Bureau of Circulations (ABC) consumer-magazine statistics. According to the results, Fresh Living…

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Terence Neale shortlisted twice at shots Awards

Egg Films’ Terence Neale is the only South African director shortlisted at the shots Awards, hosted by the leading international trade magazine. Terence is nominated in the Commercial of the Year: Online (Up To Two Minutes) category for adidas Originals Your Future Is Not Mine, shot with RSA Films for Johannes Leonardo. The short is…

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Mzamo Masito to lecture on a short course on Marketing Communication Issues in Multicultural Markets (MCIMM) at the AAA

An intimate knowledge of the various segments in a multi-cultural society is a key to marketing success. Marketing communication takes place in the dynamic arena of popular culture, which requires an up-to-date awareness of trends in society. The AAA School of Advertising is offering a short course which addresses the above marketing challenge. The course…

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Amplifi takes top honour at The MOST Awards

Congratulations to Amplifi, Dentsu Aegis Network’s specialist trading and investment arm, they were awarded the top accolade in Specialist Media Agency of the Year Category 2016 at the prestigious MOST Awards last week. This is a remarkable result as this division of the business only launched less than a year ago, which is a true…

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