Velocity Media acquires Demographica’s email & SMS marketing division

Media release January 2017 Johannesburg: Velocity Media acquires Demographica’s email & SMS marketing division Award winning, full service B2B agency Demographica, has its roots in email and SMS marketing; the company’s original focus when it entered the marketing playground in November 2006. Demographica’s progressive and unorthodox approach to marketing quickly positioned them as the “go-to” agency…

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FCB Cape Town wins Wesgro

Wesgro, the Western Cape’s official tourism, trade and investment agency, has appointed FCB Cape Town to handle its estimated R15 million annual marketing and communications account. Nineteen responses to Wesgro’s request for tenders, as well as presentations from five short-listed agencies, were evaluated and – after completing a ‘chemistry’, credentials and an ‘opinion forming’ session…

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Terence Neale directs second global adidas Originals campaign

Egg Film’s Terence Neale directed Original Is Never Finished, adidas Originals’ new global commercial featuring visionaries from the worlds of music, skate, sport, style and art. Shot in South Africa, with celebrity pickups in Los Angeles, Original Is Never Finished trended on YouTube on its release, racking up over four million views in under 48…

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Posterscope’s future defining themes of OOH conference

Out of Home (OOH) is in the midst of a revolution that is changing how it is planned, bought and its interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm. Posterscope’s international and local experts explore how many of our pre-existing rules, recommendations and benchmarks will…

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APEX 2017 is officially open for entry!

The Association for Communication and Advertising (ACA) announced today that the 2017 APEX awards season is officially open for entry. The annual APEX awards is hosted by the ACA, the official, representative body for the Communications and Advertising sector in South Africa. The APEX awards recognises and awards those advertising and communications campaigns that are…

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Ad of the Year: South Africa’s best ads of 2016 announced

Marklives.com, the trade news website that covers the South African advertising and marketing industry, has released its annual Ad of the Year countdown for 2016, with First Kiss by Y&R Cape Town for the Western Cape Government’s Safely Home campaign taking top honours. First Kiss is a road-safety ad that brings home, in graphic detail,…

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IAB South Africa announces maverick Philani Mdingi as Bookmarks Awards judge in the Publisher panel

Maverick Mind Celebrates Appointment of Founder   Johannesburg, South Africa – Maverick Mind, a pioneering creative digital agency in South Africa, announced today the appointment of their Director of Digital Philani Mdingi as a Bookmark Awards judge. Mdingi has been at the forefront of the ever-evolving digital industry for the last decade and boasts an impressive array of…

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