Seven mistakes marketers make when generating leads

The main focus of every commercial enterprise is to make money, which relies on converting marketing leads into customers. And this means that companies get the best value for their money when their efforts generate accurate leads in the first place. The best lead is one that costs the least to generate and has the…

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A united effort at the 2016 Loerie Awards

This past weekend Loerie Awards show saw Joe Public United being recognised with 15 Loerie awards in total, including 1 Gold, 5 Silver, 5 Bronze awards and 4 Craft certificates. The brand communications group again showed its breadth, being awarded across multiple categories, with the highest achievements in print, public relations, in-store and integrated communication.…

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Sunu captures energy of Africa in new Standard Bank spot

Egg Films’ Sunu directed Never Stop Moving Forward, TBWA\Hunt\Lascaris’ new pan-African campaign for Standard Bank. Sunu’s treatment was all about bringing the human element to a depiction of Africa as a place of possibility. “Industry is because of people, so we focused on finding the humanity and emotion in each of the sequences,” says Sunu,…

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FCB named SA’s top creative agency for third consecutive year

FCB Africa claimed the Robyn Putter Award for the third consecutive year last night at the 18th annual Sunday Times Top Brands awards function. The prestigious Robyn Putter Award recognises the creative agencies behind the big brands, and is calculated on a points system for agencies based on their clients’ achievements at the Top Brands…

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Terence Neale scores Direction Craft Gold hat-trick at Loeries

Egg Films – the top ranked South African production company last year – had another great Loerie Awards, with its directors taking home three Golds, Silver, Bronze and two Craft Certificates. With 24 nominations, Egg was the most nominated production company overall going into the Loeries, just ahead of sister company Arcade Content on 23.…

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Arcade Content scoops four Silvers at the Loeries

At only the second Loerie Awards since it was founded, Arcade Content continued its steady rise, dominating the Music Video category with two Silvers and picking up another two Silvers, three Bronzes and a Craft Certificate for its brand films. With 23 nominations, Arcade was the second most nominated production company overall going into the…

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Five actions you can take to help your business reach new levels

by Escrow Europe principal consultant, Guy Krige (accreditations) The business environment is in a constant state of flux, meaning that company directors and owners must be vigilant about myriad factors influencing their companies’ business continuity from consumer trends to shifts in technology to changing social and employee dynamics. So, what can you do in 2016…

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