Adsend’s new URL goes live

In November 2016, Adstream acquired Dubsats’ Print Media delivery service, Adsend. We are excited to announce that Adsend’s new website domain has gone live in South Africa. A great deal of work has taken place over the past few months to prepare for this crucial moment, and today Adsend moves to it’s new home. The site…

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From zero to hero

A case study for Publicis Machine’s Kid Cam Experiment for NIDO 3+. How do you create real, tangible and emotive content that cuts through the clutter and lands directly in the hearts of thousands? NIDO 3+ needed mothers to connect with their brand on an emotional level and clearly understand the massive impact NIDO 3+…

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Inspiring and nurturing talent

How ad agencies can apply their creative smarts to inspiring and nurturing talent – by Wouter Lombard, Partner : Talent at M&C Saatchi Abel As the insiders well know, the world of advertising is driven by the need to deliver something unique, compelling and commercially powerful – every day. For those working in this dynamic…

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Toyota launches social media live-streaming campaign

If you want to connect with Millennials, then you’ve got to speak their language…and that language is music. So, that’s what Toyota is doing with its ground-breaking online campaign to communicate with men and women in the 18 to 35 age group, using Toyota’s funky new lifestyle models, the C-HR and the RAV4, as a…

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Arcade Content seizes the day for Standard Bank

Arcade Content produced Make One Day #Today, Native VML’s new campaign for Standard Bank, featuring brand films by Kyle Lewis, Lebogang Rasethaba and new signing Zandi Tisani. Conceptualised by Native VML, the campaign aims to inspire South Africans to publicly commit to making their dreams a reality today, rather than one day, later, just now…

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Rebooting the system software

The rebranding of Incentiv boosts the business to new heights Incentiv blows it out the stratosphere as its business has experienced phenomenal growth over the last 12-18 months. The growth of Incentiv was the result of a focussed effort to create new products and new platforms to meet the ever changing needs of the market.…

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Amstel launches thrilling ‘The Pursuit’ TVC

Amstel Lager recently unveiled a fresh new campaign with the release of a new television commercial, titled ‘The Pursuit’. Conceptualised by Y&R SA’s Johannesburg office and produced by Bomb Commercials under director Teboho Mahlatsi, ‘The Pursuit’, is based on the simple insight that we make better decisions when we slow down to ponder our choices.…

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