Maximising consumer engagement in a brand-push war zone

Written by Claudelle Naidoo, MediaCom SA’s Head of Insights and New Business Director The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we still thinking in siloes based on this behaviour. Journey-led consumer engagement improves ROI by at least 15% in…

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#SupaFun with SupaQuick and Artifact

SupaQuick turns 30 this year and its birthday celebration needed to stand out from all the noise ahead of the festive season, which is exactly what the #SupaFun campaign that launched last week achieves. As part of its birthday festivities, SupaQuick is rewarding its customers for their support, giving away 12000 Virtual Reality headsets with…

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Openco makes it two in a row

Openco made it ‘two in a row’ at the Financial Mail AdFocus Awards (November 23) when it took home the award for the Small Agency of the Year for the second year running. The Johannesburg-based full service agency, which lists BMW, Standard Bank, the Apartheid Museum and Jamesons among its clients, was founded in 2011…

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FCB celebrates AdFocus wins

It was a ‘good night out’ for FCB Africa and its agencies at the Financial Mail AdFocus Awards held November 23. Not only did FCB Joburg take home the Large Advertising Agency of the Year award and Hellocomputer the Digital Agency of the Year trophy, FCB Africa CEO and Chief Creative Officer, Brett Morris, was…

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Bon Appetit: Maverick Mind launches all new Power Breakfast

It’s Business meets Insights At Maverick Mind’s Business Breakfast Johannesburg, South Africa – Digital agency, Maverick Mind, will be ending the year off on a high note with the debut of the Maverick Mind Power Breakfast. The breakfast talk will feature insightful topics on harnessing the power of digital marketing, during which attendees will have…

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Demographica’s lead anthropologist takes Young Marketer of the Year title

November 2016 Johannesburg Demographica’s lead anthropologist has taken Young Marketer of the Year title at the 2016 Assegai Integrated Marketing Awards. Claire Denham-Dyson is a qualified anthropologist and whilst running Demographica’s team of anthropologists, she’s currently furthering her studies by doing her masters through the University of Liverpool. Her position at the agency may not be…

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Southdowns Residential Estate — launch of final phase

JOHANNESBURG – Wednesday, 16 November 2016: Southdowns Residential Estate in Centurion has launched the development’s final phase, showcasing 54 new townhouses and 16 new cluster homes, all designed to fit into the country life feel that today has become the hallmark of the estate. INSTANT SELLOUT Within days of the initial launch of Southdowns Residential…

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Apartheid Museum Tweets ‘Dompas’ To Joburgers

The Apartheid Museum took advantage of the road closures that hampered Joburgers’ ability to move freely about their city yesterday during the 94.7 Cycle Challenge to launch a smart Twitter campaign. Monitoring the twitter streams and trending conversations, it identified those people tweeting that they’d been inconvenienced by the road closures, and replied to their…

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