Pendoring judges: cream of the creative crop

The judging panel for this year’s Pendoring Advertising Awards has been announced and once again represents a number of the country’s top and highly esteemed creatives. “After a careful filtering process and discussions with industry pundits, we believe we’ve selected an excellent judging panel. As the credibility of the Awards is a top priority for…

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Mobile advertising: First aim to be helpful

Brands in SA are missing a trick when it comes to mobile advertising if they focus on smartphone penetration statistics instead of generating relevant and useful content, says Emma Carpenter, creative director at Accenture Interactive. Brands should be building empathetic and intuitive products that enable people, she says. She’s just returned from the Cannes Lions…

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MMA SA Smarties shortlist announced

MMA SA Smarties Shortlist Announced The much-anticipated shortlist for the MMA SA Smarties has been announced. With the highest number of entries to date, the MMA SA Smarties is fast becoming the defining award for innovation in mobile. If you have made the shortlist, or simply want to celebrate mobile in South Africa among the…

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The chicken and egg of business and brand

It’s a classic case of what comes first: the chicken or the egg? When it comes to business strategy, there is a company’s sense of purpose and there is its “difference that matters”. But which comes first? In her book The Strategist Montgomery tells the story of Ingvar Kamprad and the company he founded in…

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Snapchat: Who’s snapping?

South African marketers continue to debate whether to include Snapchat in their social media strategy. US-based content marketing platform Newscred says it’s difficult for brands to ignore its audience of 150m daily users. Snapchat is primarily used for creating multi-media messages referred to as “snaps” and can consist of a photo or a short video…

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Igniting new growth for clients

Ignite Joe Public have had a flaming start to the second quarter of the year with four new business wins. Three of these exciting four wins include brands under the Adcock Ingram umbrella; Natrodale – a multivitamin range, GynaGuard – a feminine hygiene product, as well as Adcock Ingram’s Critical Care – a key supplier…

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Africa is Absolut campaign wins Silver APEX

Native VML’s Africa Is Absolut campaign won Silver in the Change category at last week’s APEX Awards, which celebrates campaigns that deliver tangible returns. Arcade Content produced both the campaign’s film pieces, directed by Kyle Lewis and Lebogang Rasethaba respectively. The campaign helped Absolut achieve an increase of 89% in sales volume and 6% in…

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Joe Public United leads the way in creative effectivity

Creative ideation that really works, and converts to hard sales, is the measure of excellence at the Apex Awards’ Show. These awards are held in high esteem at Joe Public United as it reinforces and represents the agency’s purpose – growing their clients through great creativity. This year Joe Public United led the way scooping…

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