Supporting the growth of entrepreneurs

The National Youth Development Agency is an establishment that aims to create opportunities and improve the lives of young South Africans. On Thursday, 30th of March 2017, they hosted their 2nd Annual South African Youth Awards (SAYA) with the theme Against All Odds. The aim of this year’s awards was to shine a light on…

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Non-profit takes aim at gun violence by creating a teddy bear gun

New Public Awareness Campaign Inspires People to Take Action Against a Failing System CHICAGO, Ill., – More than 30,000 people die from gun-related deaths in the U.S. each year1. While guns are arguably the most dangerous consumer product on the market, the governmental regulation involved in their manufacturing is minimal. It is this nonsensical lack…

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Revlon names MediaCom SA as digital and social media agency

Revlon Announces MediaCom, The Content and Connections agency, as Their Digital and Social Media Agency in South Africa This Partnership Signifies a New Era for MediaCom Beyond Advertising, MediaCom’s Division for Content Strategy, Creation, and Distribution 12 April, 2017, Johannesburg, South Africa – Revlon®, one of the leading consumer brand franchises in the world, has…

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Entries close on 18 April 2017 for the SingularityU Southern Africa GIC

To all the Technology Experts, Moonshot Idea Makers, Scientists, Geniuses and Entrepreneurs, Entries close on the 18th April 17 for the Singularity University (SU), Global Impact Challenge (GIC). This challenge is an open call to innovators, entrepreneurs, scientists, and technologists to foster moonshot innovations and startups that positively impact the lives of people living in…

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SANBWA congratulates PETCO on exceeding recycling rate target

The South African National Bottled Water Association (SANBWA) has congratulated PETCO, the organisation responsible for fulfilling the South African PET plastic industry’s role of extended producer responsibility, on exceeding its recycling rate target for the second consecutive year. Earlier this month, PETCO had announced its 2016 recycling figures which indicate an increase in its annual…

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New ad for Debonairs Pizza from FCB Joburg

FCB Joburg has developed a new television commercial for Famous Brands’ Debonairs Pizza that breaks through the ‘cell phone barrier’. A household name for 26 years and the leading quick serve restaurant in the pizza market, Debonairs Pizza has loyal fans across a broad consumer segment including males and females of all races between 25…

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Leaders in the health industry gather to talk exponential technology

The South African Chapters of SingularityU this week hosted the ‘Discovery and Exponential learning about the Future of Health’ ‘Summits’ in Johannesburg and Cape Town last week. The ‘Summits’ celebrate the bringing together of South African pioneers and leading experts in the health industry as part of its community building strategy with SingularityU based at…

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Five social good innovations

Added Value highlights 5 social good innovations from around the globe including a translation app that helps connect refugees with the services they need to a plant-based burger tackling the meat industry. · Tarjimly connects refugees with translators One of the biggest barriers to helping the globally displaced is language. Tarjimly is a Facebook Messenger…

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Finding joy in showcasing product

FirstPencil shot this TVC for Kansai Plascon and Ireland/Davenport at the end of 2016. We roped SeeSawDo in to design and paint a mural that would showcase all the various Plascon products and their uses in a way that was charming, colourful and could easily live in an actual hospital ward. From there we set out to replicate the scenes…

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MullenLowe SA wins MINI

MullenLowe South Africa has won the above-the-line creative account for one of the world’s most iconic motor vehicles, MINI. The announcement comes following a five-way pitch process which started in June 2016 and sees MullenLowe also being entrusted with the brand’s social media accounts and activations. MullenLowe is positioned as a creative company with a…

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