Growing creative leaders

The first part of 2017 has seen Joe Public United growing exponentially – both with new client wins as well as the growth of their people. Above-the-line agency, Joe Public, is proud to announce the recent promotion of long-term employees Roanna Williams from Creative Director to Executive Creative Director and Leigh Tayler from Senior Strategic…

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FCB Joburg celebrates another SA first at The One Show

FCB Joburg is celebrating another South African first and its radio advertising prowess with its ‘War of Words – Anniversary Forgotten’ commercial for NetFlorist. This weekend, the radio ad not only won South Africa’s only Gold Pencil from One Show 2017 but was named ‘Best in Discipline’ – the top piece of work in the…

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Publicis Machine restores calm with Biral Spiral radio campaign

Publicis Machine has created a radio campaign that quite literally has listeners catching their collective breaths, and almost simultaneously reaching for their tranquilisers. Which is exactly the desired effect. Dubbed the Biral Spiral, the campaign was created to advertise the calming benefits of Biral, a mild natural tranquiliser. The campaign aims to position Biral as…

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Engen puts a little F1 in your tank — literally

Engen Primax Unleaded, which has the same fuel technology and engineering that has powered the Mercedes AMG Petronas Motorsport Formula One team to three world championships, is now available at Engen forecourts in South Africa, Botswana and Namibia. To launch the fuel in these countries, Engen is rolling out a comprehensive advertising campaign, extolling the…

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Jury for the 2017 APEX awards announced

For over two decades, the APEX awards have honoured highly effective communications campaigns in South Africa. As with previous years, the 2017 edition of the awards sees a heavyweight adjudication panel made up of captains of industry from various disciplines including strategy, digital, creative, research, media and marketing as well as agency heads judge the…

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Igniting new energy in Botswana

Ignite Joe Public is proud to welcome Vivo Energy Botswana, a Shell licensee in Africa, as new business partners in their client stable. Ignite Joe Public were invited to showcase capabilities across multiple platforms that would assist in driving trial of the brand, and grow brand preference through education and re-enforcement in Botswana. “We are…

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Warren Moss, Demographica, announced as BMA B2 Awards judge

Warren Moss, founder and CEO of Demographica, has been announced as a judge in the annual BMA B2 Awards. The awards recognise the top performing Business to Business (B2B) marketers around the world. In 2016 over 230 agencies submitted nearly 700 entries for evaluation, with the top 82 being awarded a prestigious B2 trophy. Moss…

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Dan Mace joins Egg Films

Dan Mace, last year’s CFP-e/Shots Young Directors Awards winner from Africa, has joined Egg Films and hit the ground running, going straight into a YouTube campaign with producer Vjorn du Toit. “We’re fired up about Dan joining us,” says Colin Howard, Egg Films’ managing director. “It feels like an opportunity to give marketers access to…

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