Rising star Zandi Tisani joins Arcade Content

Rising star Zandi Tisani has joined Arcade Content, where she’ll be working from their Johannesburg office. Zandi’s already directed her first two brand films with Arcade, for Native VML’s Make One Day #Today campaign for Standard Bank, starring Moonchild Sanelly with The Sartists and Mashayabhuqe kaMamba with Lebogang Rasethaba respectively. “Zandi’s mind works in amazing…

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The new politics of branding

In the current combustible political climate, brands (and their CEOs) find themselves thrust into the centre of the political arena. Immigrant travel bans, LGBTQ rights, health care access, climate change and other pressing issues are stirring brands to find their voice. Some choose to take a stand on a value they hold true. Others prefer…

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Adsend’s new URL goes live

In November 2016, Adstream acquired Dubsats’ Print Media delivery service, Adsend. We are excited to announce that Adsend’s new website domain has gone live in South Africa. A great deal of work has taken place over the past few months to prepare for this crucial moment, and today Adsend moves to it’s new home. The site…

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From zero to hero

A case study for Publicis Machine’s Kid Cam Experiment for NIDO 3+. How do you create real, tangible and emotive content that cuts through the clutter and lands directly in the hearts of thousands? NIDO 3+ needed mothers to connect with their brand on an emotional level and clearly understand the massive impact NIDO 3+…

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Inspiring and nurturing talent

How ad agencies can apply their creative smarts to inspiring and nurturing talent – by Wouter Lombard, Partner : Talent at M&C Saatchi Abel As the insiders well know, the world of advertising is driven by the need to deliver something unique, compelling and commercially powerful – every day. For those working in this dynamic…

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Toyota launches social media live-streaming campaign

If you want to connect with Millennials, then you’ve got to speak their language…and that language is music. So, that’s what Toyota is doing with its ground-breaking online campaign to communicate with men and women in the 18 to 35 age group, using Toyota’s funky new lifestyle models, the C-HR and the RAV4, as a…

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Arcade Content seizes the day for Standard Bank

Arcade Content produced Make One Day #Today, Native VML’s new campaign for Standard Bank, featuring brand films by Kyle Lewis, Lebogang Rasethaba and new signing Zandi Tisani. Conceptualised by Native VML, the campaign aims to inspire South Africans to publicly commit to making their dreams a reality today, rather than one day, later, just now…

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