3D Shell builds for Pick n Pay

The 3D Group’s specialist exhibition shell service provider – 3D Shell – was the official supplier for the Pick n Pay Franchise Expo held in July at the Sandton Convention Centre. Officially opened by Pick n Pay Chairman, Gareth Ackerman, the show comprised an impressive 4500m2, including 1300m2 of shell scheme stands and an 816m2…

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5 ways to win with social media strategy

There is no correct way to ensure your brand engages successfully with consumers on social media. However, as with most relationships, it is important to keep some key principles in mind like having a grasp of consumer insights, being fluent in internet culture, staying true to the brand and being tech savvy. Insight Project Manager…

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Legend vs Simola

How do you promote a legend… By pitting it against other legends. This was the thinking when Nissan needed to hype up legendary racing event King of the Hill held annually in Knysna. Legend vs Simola was born to display the awesome power of the legendary Nissan GT-R while allowing our social media fans to…

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The value of data for business decisions

Cape Town, 12 September 2016: As marketing budgets shrink, there is increased pressure on marketers to show their worth by producing measurable results towards business objectives. This is how iProspect SA helps businesses make critical decisions. Author: Kaya Searll, General Manager, iProspect SA It’s an interesting time to be in the marketing industry because the…

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The Assegai Awards – making it memorable!

“We were going to reveal this surprise at the actual event, but decided to share the excitement with everyone now,” says David Dickens CEO of the DMASA. “There are two new award categories to be unveiled at the 2016 Assegai Awards. These awards will encourage first time entries and reward those that continue to deliver…

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Mutual & Federal greens its exhibition stand

3D Design, a member of the 3D group of turnkey exhibition and events solutions providers, assisted Mutual & Federal add a ‘green’ element to its exhibition stand at the 43rd Annual FIA/IISA/SAIA Insurance Conference held at Sun City recently. After researching the possibilities, 3D’s stand designers incorporated brick-bottles from the Bottle2Build project into the design,…

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Sassy in the City

Our 2015 Women’s Month campaign for Supa Quick was aimed at keeping women safe as they drive around the city and took silver in the best online strategy category of the 2015 New Generation Awards The campaign gave tips on how to change a tyre, what to do in case of a breakdown and gave…

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Slim’s successful second date with FNB

Egg Films’ Slim recently directed All Things, his second ad for FNB in just over two years. Released during Women’s Month, the FoxP2 spot reminds viewers that when you’re all things to all people, you need a bank that’s all things to you. Trena Fields gives a strong central performance as the working mother, while…

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Brave brings double the trouble

House of Brave has launched its new ad campaign for client Country Fresh ice-cream, using some cheeky humour to bring the Country Fresh “Delicious Double Creamy” positioning to life. HOB ECD, Vanessa Pearson says: “We needed to portray the product’s premium brand credentials, along with communicating the brand heritage, loyalty and quality and reinforce brand…

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