Leading Cape turnkey exhibition supplier gets new offices

3D Cape, one of the leading turnkey suppliers to the exhibitions industry, has moved into new premises at 102 Capricorn Drive, Capricorn Business Park. Its telephone and fax numbers are unchanged at 021-7021089 and 021-7021537 respectively. According to director, Andrew Keymer, the move was necessitated by the expansion of its Custom Division and quicker-than-expected growth…

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Keep your mental focus with adidas & Deezer

To launch its new category, adidas ATHLETICS, through the campaign #FindFocus, adidas has teamed up with PerformDM and Deezer to create a unique experience for their customers. adidas ATHLETICS is more than just a new sportswear collection, it’s dedicated to athletes with a specific philosophy: That sport is not just about physical skills but also…

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MediaCom SA claims five New Generation Awards

17 October 2016, Johannesburg – MediaCom South Africa, one of the world’s leading media agencies and a key part of GroupM – was recently recognised for its innovative and engaging digital campaigns at the New Generation awards, held 13 October. In total, MediaCom SA claimed 5 awards – 1 gold, 1 silver, and 3 bronze…

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Swim in the deep, don’t splash in the shallows

A typical Fortune 500 company used to take about 20 years to reach a $1Billion market capitalisation. The same thing took Google less than nine years. It took Uber and Whatsapp less than three, and Snapchat less than two. Common sense holds that in order to keep up with this ever changing world, employees need…

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Arcade ranked fourth at only their second Loeries

At only the second Loerie Awards since Arcade Content was founded, the brand film specialists were named the fourth top ranked South African production company overall, while co-founder Lebogang Rasethaba was in eight position as a director. Arcade took home eight Loeries after being the second most nominated production company going into the awards, with…

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Is South Africa geared for the rise of the digital economy?

By Selema Makgothi-Masekela – Mortimer Harvey Strategist Twenty one years ago, business strategist and author, Don Tapscott, identified and coined the term, ‘Digital Economy’, in a book he authored with the same title. He foresaw the disruption that the internet would cause to the business world and how it would forever change the way we…

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This is not a sanitary pad

In 1928, Belgian surrealist painter Rene Magritte painted a pipe. Below it, he painted, “Ceci n’est pas une pipe.” (French for ‘This is not a pipe.’) “The famous pipe. How people reproached me for it!” he later said, “And yet, could you stuff the pipe? No, it’s just a representation… So if I’d written, ‘This…

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Content marketing benchmarks and trends

The first content marketing survey to be done in South Africa will give marketers a valuable benchmark by which to measure their own efforts. Content Director Robyn Daly elaborates. Content marketing has taken off around the world, with ever-increasing budget being spent on what is, in a nutshell, engaging customers in an ongoing conversation. It’s…

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Wimpy’s Big W Breakfast TVC has it all

Smart casting, brilliant character direction, solid performances and a simple yet highly appealing storyline – Wimpy’s new television commercial for the Big W Breakfast packs as much into 30-seconds as the fast-service family restaurant chain delivers at breakfast time. Created by the FCB Joburg team of Executive Creative Director Jonathan Deeb, Creative Director Suhana Gordhan,…

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