What can marketers learn from Game of Thrones?

by Harsha Prag, Brand Associate Director at Added Value Game of Thrones has captured the imagination of millions of people around the world for a number of reasons. They’re hooked because GoT has reinvented the rules for the fantasy genre as well as television storytelling. Unlike every other story out there, this is one where…

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Amarula Cream unveils new shape ‘Jabulani’ bottle

Amarula Cream has taken another step towards cementing its reputation as a formidable global competitor with the launch of its new ‘Jabulani’ bottle. The bottle, which features sleek new curves and design elements including the shape of an African elephant etched into the glass, will be available in several sizes including 50 ml, 200ml, 350ml,…

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Seasoned businesswoman rejoins FCB Africa as chair

Marketing veteran Maserame Mouyeme,who has 26 years’ business experience in Africa including South Africa, is returning to FCB Africa as its non-executive chairperson. Coca-Cola South Africa’s Franchise General Manager for Central Africa (Mouyeme has 15 years at the global beverage giant under her belt), she first joined FCB Africa in 2002 as head of its…

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Local company launches revolutionary card-less transaction system

A new card-less transaction system, which uses biometric data to verify the customer, has been developed in South Africa by software technology firm, Wongeta. Founded by software engineer, Tshepho Lebelo, Wongeta specialises in cloud and real-time business software applications, and has experience in the financial services, insurance and inventory management fields. Its card-less transaction system,…

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Sponsors, partners back Pendoring all the way

Coming of age this year, the Pendoring Advertising Awards have ample reason to light the fires and wave the flags in celebration! Not only have the Pendoring Awards moved the boundaries this year by opening its doors to entries in all the indigenous African languages to compete on an equal footing; in its 21st year…

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Kyle Lewis directs new Cassper Nyovest music video

Arcade Content’s Kyle Lewis directed Mr Madumane (Big $pendah), Cassper Nyovest’s new music video. Cassper’s biting lyrics and Kyle’s playful imagery combine to mock materialism and people who have to spend money to earn respect. Kyle and Cassper previously collaborated on War Ready, which was featured on top international advertising trade Shots, and Fuseg, with Riky…

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