Zwelethu Radebe joins Egg

  Rising commercials director Zwelethu Radebe has nestled in at Egg Films, where he’ll be working with producer Dumisani Mvumvu from their Johannesburg office. “We have been looking for the right talent to add to our Johannesburg roster for nearly two years, so we are super excited to have Zwelethu join us,” says Egg Films’…

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Un-muddling the black middle class

By Makosha Maja, Head of Insight, M&C Saatchi Abel M&C Saatchi Abel recently hosted Roger Southall, Professor Emeritus in Sociology at the University of the Witwatersrand. The Professor unpacked some of the prevailing marketing myths relating to the Black middle class, and provided insight into how marketers can better engage with this audience. Below I’ve…

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CubeZoo grows in VR space

Did you know that Virtual Reality (VR) joins satellites, rockets and space stations as technologies born of science fiction? Today’s VR is a far cry from the Pygmalion’s Spectacles written about by Stanley G. Weinbaum in the 1930s. These days, we have VR games, interior designers using it to plan spaces, and even medical treatments…

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Maximising efficiency with Moagi Bodibe

Leading strategic mind, Moagi Bodibe joins the team In a world made mad by a million marketing messages moving at a million miles an hour, strategic brand thinking is perhaps the most vital element of any modern brand campaign. More so than ever before, it is the thinking that happens behind the scenes, way before…

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Dial +27 for a dose of interestingness

+27 is an independent, integrated advertising agency. And it has been one of South Africa’s best-kept secrets. Co-founded almost five years ago by Executive Creative Director, Adrian Miller and Managing Director, Prenneven Govender, +27 has been firmly established as an agency that successfully builds brands and delivers a return on investment for its clients. It…

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Growth to the power of two

2017 sets a new benchmark at Joe Public as the agency positions itself to take their creative product, and in doing so the growth of their clients’ brands, to the next level. In line with this objective, the agency is proud to announce the promotions of Executive Business Unit Director, Khuthala Gala-Holten, to Deputy Managing…

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MediaCom South Africa promotes Ashish Williams to CEO

9 February 2017, Johannesburg – Ashish Williams has been named as the new CEO for MediaCom South Africa, replacing Julian Neuburger who is retiring. Ashish and Julian will be working closely together over the next few months to ensure that the transition is as smooth as possible and that the handover doesn’t affect the day…

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In a world of less, how do you create more?

by Jason Harrison, founding partner and group managing director at M&C Saatchi Abel The world seems to have gone mad. A potent mix of politics, war and terrorism has left many economies in free fall, with disposable income tight for consumers and for the companies that want to sell them things. Even the global golden…

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