Meet Simon, SA’s newest and biggest celebrity

‘Simon’ is the latest brand TV commercial produced by +27 Advertising and Bouffant on behalf of Discovery Insure. The commercial was shot over two days in the Johannesburg CBD. It’s a tongue–in–cheek look at celebrity culture, and features the likes of sporting celebrities Victor Matfield and Chad Le Clos. “The premise of this commercial is…

Read More
Ninety9cents introduces new media offering

Ninety9cents (99c), an integrated advertising agency headquartered in Cape Town with offices in Johannesburg and Zambia, has now added Media Strategy, Planning and Buying to its existing service offering. Vonda Meekin Wilcox will head up the new division, and will work closely with all internal departments to conceptualise and execute 360 media strategies, delivering on…

Read More
Toyota gets social by using fans’ online comments to launch new car

In a dramatic departure from today’s pedestrian motor vehicle advertising, Toyota South Africa has used internet comments from its online fan base to launch the C-HR, its brand new high-powered cross-over marque. The digitally savvy through-the-line campaign, devised by FCB Joburg, features authentic, real life comments taken from actual fans who commented on Toyota’s teaser…

Read More
One Source the most-nominated campaign at the Bookmarks

Native VML’s One Source campaign for Absolut with Khuli Chana has a whopping 14 nominations – the most of any campaign – at the 2017 Bookmarks, South Africa’s premier digital awards. Egg Films’ Sunu directed the campaign’s central music video and the short documentaries that supported it, which are up for seven Bookmarks in the…

Read More
Got a thirst…?

First Pencil did these little clips for FCB as part of the “Sprite Your Thirst” campaign.   We shot a total of seven videos across two days for both the South Africa and the Middle-East/North-Africa market. We loved the technical challenge and playing in a more quirky world.   Watch: Sprite Compilation    

Read More
Will radio become an audio visual channel in the future?

Author: Megan Sale, Account Executive for Carat Cape Town The world around us is constantly changing and evolving as new technology becomes available and mainstream. The extent to which our world is changing now more than ever, was recently made abundantly clear at the 2017 CES Conference, held in Las Vegas this year. New technologies…

Read More
Team Demographica behind Zurich (to Bryte Insurance) rebrand

Zurich Insurance Company South Africa Limited (ZICSA), one of South Africa’s top commercial insurers, has just revealed a new name and brand identity. Zurich is now going by the name of “Bryte Insurance” with a new tagline of “Approach risk with purpose.” To provide a bit of context, ZICSA, founded in 1965, has been operating…

Read More
Deviating from the norm

Converged specialist That term, (coined by myself) is a term I use to describe the future of work progress. In the advertising and marketing space, we often hear the term convergence and collaboration as well as various other aligned approaches to media and how we talk to, or with our audiences. Consumer behaviour is always…

Read More
PUMA ignites local flavour in new ‘Run The Streets’ commercial

PUMA South Africa, together with lead creative agency, Ninety9cents and Paul Ward, Director of 0307, has recently launched its ‘Run The Streets’ campaign – a gripping commercial with major local flavour. The 30” and 90” spots feature Gigi Lamayne, 2015 South African Hip Hop Awards Winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba…

Read More