New TVC in Savanna’s ‘Savanna’s Got Apples. Have You?’ campaign breaks

Distell’s premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand’s new positioning: ‘Savanna’s got apples. Have you?’ Targeting Savanna’s primary target market of young, sophisticated professionals who embrace the brand’s sharp-witted attitude, ‘Cards’ follows hot on the heels of the ad that…

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Apple. Challenging the skeptics

By Robert Grace, founding partner and head of strategy M&C Saatchi Abel Cape Town There has been much publicity, mostly negative, when scanning articles online around the launch of Apple’s iPhone 7. In fact it’s been a largely negative year for the world’s most valuable company (depending on when you check the list) with Apple’s…

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FCB Joburg announces powerful new creative partnership

FCB Joburg has taken a strategic decision to further bolster its creative product by bringing the highly respected and awarded Ahmed Tilly into the agency to partner Executive Creative Director, Jonathan Deeb, in a joint Chief Creative Officer leadership team. Making the announcement, FCB Africa’s Group CEO and Group Chief Creative Officer, Brett Morris, said…

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Did we just hear an industry rumble?

Author: Graham Deneys, Strategy Director Carat SA / SSA A seismic shift is taking place in our industry and adjustments are being made as the tremors grow louder and more frequent. Those at the forefront are mobilising to ensure that when the full quake comes they will be 100% ready. Others aren’t even sure that…

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Pop duo, RO, currently dominating SA’s radio airwaves with Fall

JOHANNESBURG – Tuesday, 18 October 2016: Johannesburg-based pop duo, RO, is currently dominating the radio airwaves with Fall, the second single from their debut album, The Daydream Club. RO, consisting of 21-year-old Leandro Coimbra and 18-year-old Jethro Finch, met just over a year ago when both were performing at a local school awards ceremony. Leandro and Jethro immediately realised…

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iKineo launches “Fast Track”, a project delivery solution

Agencies are often slowed down by the processes and protocol of briefing work in, but nimble and ever-evolving, customer engagement agency, iKineo has launched a new business unit called ‘Fast Track’, which provides a faster, no-risk route to deliver small, but urgent projects, with no fuss. Headed up by Zonica Strydom and supported by a…

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The power of new

Di Springer – Partner: Head of Strategy In 2015 Bloomberg ranked South Africa the second “most stressed out” nation in the world, according to the Mail & Guardian. Plus, with the 6th highest number of shopping centres in the world, South African consumers love to shop. But what’s the connection between the two? Well, one…

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Betway bets on 34° in Kenya

Betway, one of the world’s largest online and mobile betting platforms, launched in Kenya in late 2015. But in a sports betting market that is saturated with betting brands and dominated by SportPesa, Betway needed to stand out from the clutter and ultimately differentiate itself as a brand that the Kenyan market could resonate with.…

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BF.34 is blowing it in Kenya

We like to celebrate our good news by blowing our over-the-top vuvuzela at any chance we get. We’ve been in the East African market for just over a year now as we believed that clients in Kenya were crying out for a fresh perspective from the tired old traditional ways of delivering creative solutions. “Collaborating…

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