Minimising ad-blocking in South Africa — it’s not too late!

A proactive approach recommended for publishers, brands and agencies to keep ad-blocking at bay. CAPE TOWN, SOUTH AFRICA (March 9, 2017) — Effective Measure today released “Ad-Blocking in South Africa 2017”, a research report that shows 13% of South African consumers currently use ad-blockers. The study was conducted by Effective Measure. 2987 respondents were surveyed…

Read More
An exercise in data visualisation

We had to change the way we think about content for this piece and figure out how to get a lot of complex ideas across in a simply, visual and fascinating way.   We interviewed several experts from as far as Nashville and created an audio bed before locking down our imagery. Who better to…

Read More
Is the AI apocalypse a real thing?

First Pencil spent the last months of 2016 working with Wunderman Aqua on the Investec Private Bank #MoreThanData campaign and this is what we have to show for it…   Three teasers and a mini documentary that had us talking to some of the smartest people in the country (and also abroad) about whether the…

Read More
E-commerce: South Africans’ new way of window-shopping

Written by Charl van Rooyen, E-commerce Director, MediaCom SA Imagine you’re a time traveller. You decide to travel back in time to visit your parents. Unfortunately, your travel adventure doesn’t turn out as well as Marty McFly’s and due to your actions, your parents never meet. Consequently, you’ve effectively wiped out your future existence. Imagine…

Read More
Armed with the raddest kicks in town…

For the second half of 2016, First Pencil collaborated with King James Cape Town on three content pieces for New Balance South Africa. Each video shot for a day and we traveled to Cape Town, Durban and Johannesburg to showcase the three cities and three different stories ranging from photography, sock design, and traditional Zulu…

Read More
Meet Simon, SA’s newest and biggest celebrity

‘Simon’ is the latest brand TV commercial produced by +27 Advertising and Bouffant on behalf of Discovery Insure. The commercial was shot over two days in the Johannesburg CBD. It’s a tongue–in–cheek look at celebrity culture, and features the likes of sporting celebrities Victor Matfield and Chad Le Clos. “The premise of this commercial is…

Read More
Ninety9cents introduces new media offering

Ninety9cents (99c), an integrated advertising agency headquartered in Cape Town with offices in Johannesburg and Zambia, has now added Media Strategy, Planning and Buying to its existing service offering. Vonda Meekin Wilcox will head up the new division, and will work closely with all internal departments to conceptualise and execute 360 media strategies, delivering on…

Read More
Toyota gets social by using fans’ online comments to launch new car

In a dramatic departure from today’s pedestrian motor vehicle advertising, Toyota South Africa has used internet comments from its online fan base to launch the C-HR, its brand new high-powered cross-over marque. The digitally savvy through-the-line campaign, devised by FCB Joburg, features authentic, real life comments taken from actual fans who commented on Toyota’s teaser…

Read More
One Source the most-nominated campaign at the Bookmarks

Native VML’s One Source campaign for Absolut with Khuli Chana has a whopping 14 nominations – the most of any campaign – at the 2017 Bookmarks, South Africa’s premier digital awards. Egg Films’ Sunu directed the campaign’s central music video and the short documentaries that supported it, which are up for seven Bookmarks in the…

Read More