Are your brand assets secure?

For mammoth brands such as Shoprite Checkers, keeping track of creative and advertising media assets is a daunting task. And keeping them secure has become more important than ever before. Mike Smit, Managing Director of Adstream South Africa, which manages media content for brands, agencies and production houses, explains their approach to managing and securing…

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A healthy childhood? Worth 1000 words.

 M&C Saatchi Abel: #GiveChildhoodBack to South Africa’s sick kids. The Symptoms With 22 beds for chronically ill and critically injured children, the Red Cross War Memorial Children’s Hospital has Africa’s largest paediatric Intensive Care Unit (ICU) – but the demands on this unit are higher than its capacity to deliver. In October 2015, the ICU…

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Singita gets the nod from Vanity Fair magazine

The Singita Group has always been synonymous with luxury, and its 12 lodges and camps in five wilderness regions across three African countries are regularly featured in premium travel and lifestyle magazines. It recently received a nod from haute couture when Vanity Fair featured a set of bespoke luggage tags in its annual travel issue,…

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Research prompts insurer to ease up on poking fun at men

Remember those “This is why we insure women” 1st for Women ads, featuring men touching electric fences and skateboarding over their friends? Well, the women-centric insurance brand is taking an interesting step away from its battle-of-the-sexes stance, instead focusing on inspiring confidence in South African women. According to Casey Rousseau, Marketing Manager for 1st for…

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Company values: Ditch the cliches, embrace the meaningful

By Elsa Gouws, Strategist at Yellowwood In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent. As a result, it is critical to express who you are as a company through a distinctive set of values. Indeed, strong values provide a unique…

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Seven mistakes marketers make when generating leads

The main focus of every commercial enterprise is to make money, which relies on converting marketing leads into customers. And this means that companies get the best value for their money when their efforts generate accurate leads in the first place. The best lead is one that costs the least to generate and has the…

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A united effort at the 2016 Loerie Awards

This past weekend Loerie Awards show saw Joe Public United being recognised with 15 Loerie awards in total, including 1 Gold, 5 Silver, 5 Bronze awards and 4 Craft certificates. The brand communications group again showed its breadth, being awarded across multiple categories, with the highest achievements in print, public relations, in-store and integrated communication.…

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Sunu captures energy of Africa in new Standard Bank spot

Egg Films’ Sunu directed Never Stop Moving Forward, TBWA\Hunt\Lascaris’ new pan-African campaign for Standard Bank. Sunu’s treatment was all about bringing the human element to a depiction of Africa as a place of possibility. “Industry is because of people, so we focused on finding the humanity and emotion in each of the sequences,” says Sunu,…

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FCB named SA’s top creative agency for third consecutive year

FCB Africa claimed the Robyn Putter Award for the third consecutive year last night at the 18th annual Sunday Times Top Brands awards function. The prestigious Robyn Putter Award recognises the creative agencies behind the big brands, and is calculated on a points system for agencies based on their clients’ achievements at the Top Brands…

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