Dani Hynes directs brand films for ambitious new Absa website

Egg Films’ Dani Hynes wrote and directed nine short films for ABSA’s new My Moments website, as part of one of South Africa’s most ambitious online brand film campaigns so far. Base2 put the films at the center of the My Moments website, which is structured around life’s most significant events, like starting a family,…

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Deadline for the 2016 Assegai Awards extended

There’s still time to submit your best marketing campaigns! The deadline for the Assegai Integrated Marketing Awards for 2016 has been extended to midnight Thursday 15 September 2016. “Due to the great interest in the additional Awards we’ve added, we’d like to ensure that there is sufficient time for all prospective entrants to submit their…

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The race to monetise podcasting by John Walls

There’s a company in the US called Panoply. You’d probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be what the future of radio looks like. Panoply make podcasts, short pre-produced pieces of radio distributed digitally. Anyone who listens to traditional analogue radio in…

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3D meets art

3D Design, the turnkey exhibition services supplier in the 3D Group of companies, recently designed and built the custom walling for the Turbine Art Fair, hosted recently at the Turbine Hall in Johannesburg, for the second consecutive year. The aim of the Fair is to promote new work and talent and to create a new…

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Forging loyalty through social media

iProspect expands on the significance of building brand loyalty through authentic relationships on social media. Author: Lindy Eksteen, Social Media Product Specialist, iProspect SA “Think of a brand you fervently believe in, a brand you use to express yourself and one you would recommend to friends. When consumers deeply connect with a brand’s values in…

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Refillable water bottles worse than a dog’s bowl

Over the past decade, many health and weight conscious people1 around the world have switched from colddrinks to water when it comes to rehydrating on the go; and those claiming to be ecologically aware have steered clear from buying bottled water to carrying a refillable water bottle. However, new research from the United Kingdom has…

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5 ways social media listening can benefit your brand

Marketers have realised that social media are a great place to start researching trends, competition and consumer feedbacks – in a cost-and-time-effective way. In a current example, doing social listening work made Nivea realise they had got consumers’ concerns about deodorant all wrong. For their customers, what mattered most was not scent or the length…

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Assegai Awards 2016 – two new awards to capture

With just over one week left till the Assegai Awards 2016 entry deadline, we are excited to announce that there are two new award categories! This means that there are two new opportunities for organisations to walk away with bragging rights for 2016…. In the Individual and Company section, is the Agency Credential Award, sponsored…

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Are your brand assets secure?

For mammoth brands such as Shoprite Checkers, keeping track of creative and advertising media assets is a daunting task. And keeping them secure has become more important than ever before. Mike Smit, Managing Director of Adstream South Africa, which manages media content for brands, agencies and production houses, explains their approach to managing and securing…

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