In a world of less, how do you create more?

by Jason Harrison, founding partner and group managing director at M&C Saatchi Abel The world seems to have gone mad. A potent mix of politics, war and terrorism has left many economies in free fall, with disposable income tight for consumers and for the companies that want to sell them things. Even the global golden…

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Dani Hynes directs new Old Mutual ad

Egg Films’ director Dani Hynes brought her trademark warmth to FCB Johannesburg’s latest Old Mutual ad, which has already racked up over 350 000 views in under a month online. For more than 170 years, Old Mutual has championed an advice-led financial planning approach to helping their clients realize their dreams and goals. To reinforce…

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Adstream acquires Dubsat’s Adsend

In November 2016, Adstream, the leading global provider of creative asset management, delivery and analytics technology confirmed the acquisition of Dubsat, an Omnilab Media company. Dubsat is an advertising content management and distribution company operating in the US, UK, Australia, New Zealand, and South Africa. With the acquisition, Dubsat joins Adstream’s global team that operates…

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Brands nudge their way towards goodness

by Kantar Added Value’s Executive VP Purpose Branding and Innovation, Leslie Pascaud, and Insight Project Director, Francesca Baker. Economics has long been based on the assumption that, as humans, we make rational decisions, purposefully thought out, that are in our best interest. For a long time, we marketers have known better: the reality is that…

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Building your brand through the power of storytelling

by Nicole Shapiro, Brand Associate Director at Added Value South Africa. People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society. From a young age, we listen attentively to stories – from tales in books to chronicles from the older generations.…

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Mann Made Media hosts the SABMiller and AB InBev Megabrew Conference

Mann Made Media (MMM) finally had its chance to take on the South African Conference of all Conferences the ‘SAB’s annual Strategic Marketing, Sales and Distribution Conference’. In 2016 MMM pitched for the event and was awarded the account to produce this prestigious annual event. This years ‘SAB Marketing Sales and Distribution Conference’ was especially…

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Maverick Mind reinvents mobile apps for effortless business

Johannesburg, South Africa Digital agency, Maverick Mind will empower companies to create cutting edge apps without cutting edge coding knowledge. The Maverick Mobi Web Application, which was launched in December 2016, will boast unmatched speed of development, allowing businesses to seamlessly build, customize and publish state of the art mobile apps. Maverick Mind’s Director of…

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Velocity Media acquires Demographica’s email & SMS marketing division

Media release January 2017 Johannesburg: Velocity Media acquires Demographica’s email & SMS marketing division Award winning, full service B2B agency Demographica, has its roots in email and SMS marketing; the company’s original focus when it entered the marketing playground in November 2006. Demographica’s progressive and unorthodox approach to marketing quickly positioned them as the “go-to” agency…

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