Brilliant. Shamefully brilliant.

In contrast to the International Bottled Water Association (IBWA), which is trying to drown the new SodaStream ad, the South African National Bottled Water Association is loud in its praise for the video saying it is ‘Brilliant. Shamefully Brilliant’. Commenting on behalf of the Association, executive director, Charlotte Metcalf, lists exactly why SANBWA believes it…

Read More
iWYZE takes control when you can’t

Having appointed Joe Public United as their communications partner earlier this year, insurance client Old Mutual iWYZE has launched their newest campaign titled iWYZE Takes Control When You Can’t. The campaign kicked off with the first of two 30” television commercials to be aired in the coming months. iWYZE wanted to increase top-of-mind awareness in…

Read More
Demographica client Old Mutual Corporate wins Brand of the Year

Media release November 2016 Johannesburg Of all the categories at the annual Assegai Awards, the Brand of the Year title is one of the most hotly contested at this prestigious industry event. This year’s award went to Old Mutual Corporate. A real feather in Demographica’s cap following another of their client’s, Standard Bank Business Banking,…

Read More
The gift that gives back: Tech For Good officially launches

Tech For Good wants us to use Technology Better Forget talking robots, chasing Pokémon and virtual reality headgear, Maverick Mind, a digital agency, is interested in transforming lives through technology. Tech For Good (www.techforgood.co.za) a CSI project founded by Maverick Mind, invites South Africans across the country, to take action by donating their used cell…

Read More
How many people sit around your boardroom table?

As marketing budgets decrease and agencies have to report into procurement officers, fighting harder to justify every Rand spent in media and production, more and more people are gathering around our clients’ boardroom tables for status each week. With agencies aplenty and a new one popping up weekly, I can’t help but feel that as…

Read More
John Brown Media scoops three more international awards

Barely a week after winning three coveted awards at the Pearl Awards in New York, John Brown Media wins an additional three awards for their work with Pick n Pay at the International Content Marketing Association Awards in London. The agency won two digital Silver Awards for Best Use of Innovation for the Super Animals…

Read More
3D Cape wins ‘Exhibitor of the Year’ for Philip Morris

3D Cape, one of the Mother City’s leading turnkey exhibitions and experiential solutions providers, recently delivered an Exhibitor of the Year stand for Philip Morris International’s South African operation at Ignite, a trade show for FMCG suppliers targeting the owners of Sasol garage and forecourt franchises. Philip Morris International is an American global cigarette and…

Read More
Maximising consumer engagement in a brand-push war zone

Written by Claudelle Naidoo, MediaCom SA’s Head of Insights and New Business Director The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we still thinking in siloes based on this behaviour. Journey-led consumer engagement improves ROI by at least 15% in…

Read More