Exclusive Books and Ultimate Media create festive podcasts

As the holiday season approaches and preparations begin for some well-deserved time out, what better time for Exclusive Books, South Africa’s premier book chain, to launch a festive pop up podcast book show on the latest best sellers and interesting reads. Ultimate Media has been tasked with the production of the podcasts along with author,…

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Why marketing collaboration matters and how DAM can help

What’s the big deal about collaboration these days? When it comes to marketing, it can be huge for the effectiveness of your team. Marketing today is hypercompetitive. Speed is crucial to gaining the competitive advantage – so it’s vital your team has the best tools for working together seamlessly. The modern day marketing department is…

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3D Cape rocks the daisies for Philip Morris

3D Cape, one of the Mother City’s leading turnkey exhibitions and experiential solutions providers, ensured Philip Morris International’s experiential launch at Rocking the Daisies was a hit with festival goers – despite it being conceptualised and brought into fruition in record time. Rocking the Daisies is one of the Cape’s most popular outdoor festivals. Philip…

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Ignite carrying the shield for new growth

Ignite Joe Public celebrates another new business partnership, this time as the lead agency on Unilever’s prestigious Shield brand. As the number one deodorant in South Africa, Shield is an established and well-recognised household name. Ignite’s fresh and innovative multi-channel approach to their 2017 campaign work impressed the brand team that felt it would resonate…

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Targeting new trends in media and advertising — Jeremy Maggs

Marketers operating in a zero-growth economy need a fresh operating mindset and partnership is the key. That’s the word from a new report from research agency Yellowwood, called “Social Innovation: Gearing Business to Address Social Systemic Challenges”. Increasingly, says the agency, the lines between social and economic flux are becoming blurred. For savvy marketers this…

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FCB Africa celebrates its Pendoring metal

FCB Africa is celebrating its 2016 Pendoring Awards wins with three of its agencies adding metal to their trophy cabinets this weekend (Friday 28 October 2016). Only nine gold Pendorings were awarded on the night, along with 37 silvers: eight golds to the professional agencies and one to students, and 29 silvers to agencies and…

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