Amplifi takes top honour at The MOST Awards

Congratulations to Amplifi, Dentsu Aegis Network’s specialist trading and investment arm, they were awarded the top accolade in Specialist Media Agency of the Year Category 2016 at the prestigious MOST Awards last week. This is a remarkable result as this division of the business only launched less than a year ago, which is a true…

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New SADC body to positively impact 70% of 250m residents of region

SADC-Groundwater Management Institute (SADC-GMI), a new organisation that will positively impact the lives of 70% of the 250-million residents of the Southern African Development Community (SADC), was officially launched in Johannesburg today (September 20, 2016). SADC-GMI will work within the 15 SADC member states to collaboratively strengthen the management and development of groundwater for social…

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Are the dinosaurs dead, dad?

The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people.  Only two people had a speaking role, the rest just nodded sagely.  It reminded me of the bad old days. For the longest of times, ad agencies were a mirror…

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10 steps to a V for victory for video content marketing

Get over it – video is here to stay. All you need is to flick the switch in your head, from daunting to possible, as Content Director Robyn Daly did. Here’s how to make it happen. There was a time when the big V word was the dreaded V. That’s because it was shrouded in complexities that…

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