Wasted content: the CO2 of marketing

What would you say if someone told you your company was wasting 60 percent of its total budget set aside for content creation? That was the consensus from a 2016 study by SiriusDecision, which reported that large companies wasted more than half their content creation budgets due to under use or failure to use the…

Read More
Mercedes-Benz SA launches South Africa’s first automotive Facebook Messenger Chatbot

Johannesburg, 22nd September 2016: Driven by the goal to be at the forefront of technological innovation and supported by a powerful partnership with Mercedes-Benz South Africa, digital performance agency iProspect South Africa has developed the country’s first Facebook Messenger Chatbot in the automotive industry. Lauded as one of the most scalable communication touchpoints this year,…

Read More
MTN, Liberty accounts up for grabs

Three major ad agency groups are waiting for the results of an intensive pitch for the giant MTN account. TBWA, which originally launched the brand in SA, is up against a consortium of WPP that includes Aqua Online and the PR agency Burson-Marsteller; and there’s French-owned group Publicis. All three have been encouraged to pull…

Read More
How do you land the messaging of a worthwhile cause?

With so many meaningful causes in the world, it can be tough to make the ones that you want to highlight shout instead of whisper. At a World Forestry Week event at the UN Food & Agricultural Organisation’s headquarters in Rome, Robert Grace, Founding Partner and Head of Strategy at M&C Saatchi Abel, used three…

Read More
Fresh Living celebrates ABC results on eve of 100th issue

Fresh Living readers spend 2.5 times more in store than the average Pick n Pay shopper John Brown Media’s 100th issue of Pick n Pay’s Fresh Living/Kook en Kuier magazine hit the streets on last week, and along with it the latest Audit Bureau of Circulations (ABC) consumer-magazine statistics. According to the results, Fresh Living…

Read More
Terence Neale shortlisted twice at shots Awards

Egg Films’ Terence Neale is the only South African director shortlisted at the shots Awards, hosted by the leading international trade magazine. Terence is nominated in the Commercial of the Year: Online (Up To Two Minutes) category for adidas Originals Your Future Is Not Mine, shot with RSA Films for Johannes Leonardo. The short is…

Read More
Mzamo Masito to lecture on a short course on Marketing Communication Issues in Multicultural Markets (MCIMM) at the AAA

An intimate knowledge of the various segments in a multi-cultural society is a key to marketing success. Marketing communication takes place in the dynamic arena of popular culture, which requires an up-to-date awareness of trends in society. The AAA School of Advertising is offering a short course which addresses the above marketing challenge. The course…

Read More