Are the dinosaurs dead, dad?

The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people.  Only two people had a speaking role, the rest just nodded sagely.  It reminded me of the bad old days. For the longest of times, ad agencies were a mirror…

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10 steps to a V for victory for video content marketing

Get over it – video is here to stay. All you need is to flick the switch in your head, from daunting to possible, as Content Director Robyn Daly did. Here’s how to make it happen. There was a time when the big V word was the dreaded V. That’s because it was shrouded in complexities that…

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The timeless truth about content marketing

Long-time sales manager Colin Garden has fielded many questions from marketers on content marketing in his time. It all boils down to one: “What’s in it for me?” The answer is an age-old truth. Content marketing is not a new approach. John Deere pioneered the way in 1895 with the introduction of The Furrow magazine…

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Nothing happens until someone sells something

Content marketing done right is soft sell, but it has a hard inner core based on creating desire and culminating in a sale, says Business Unit Director Mark Leighton. Nothing happens until someone sells something. This might seem an odd way to open a narrative about content marketing, and it could be a controversial statement…

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Is your content optimised for mobile?

Smartphones are playing an integral part in our daily lives. Narrative’s Art Director, Christelle Grobler, explains why we shouldn’t ignore their impact. Imagine your life without your mobile phone – impossible, right? It was only 15 years ago that we were introduced to clunky bricks such as the Nokia 5110, and you would mostly see…

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Just digital is not enough

Almost every company’s marketing budget has a portion allocated to digital marketing. But simply having a digital strategy is not enough for a company to be relevant and stay ahead of its competitors. We look at some of the factors that make one company more successful than another at digital marketing. Online users are exposed…

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