#MoveUp to the big leagues

OLX has embarked on an inspirational advertising campaign to reposition the brand in a new headspace that aims to create a more emotional connection with South Africans. Titled #MoveUp, the campaign taps into the universal human truth that everyone wants to improve his or her lot in life, no matter how impossible it might seem.…

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Red Bull Wings for Life World #RunForConnie

The Red Bull Wings For Life World Run 2016 took place on the 7 May at the Supersport Park in Centurion and Publicis Machine were there to show their support. All across the world people stood anxiously waiting in their sweatbands and takkies for the clock to strike as we would all begin our race…

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Africa is on fire in Khuli Chana’s star-studded new music video

South African motswako star Khuli Chana has released the music video for One Source, the new track he premiered at the MTV Africa Music Award (MAMA) Nominee Announcement. The music video is a truly pan-African affair, featuring Ghana’s Sarkodie and VVIP alongside Kenya’s Victoria Kimani. One Source was shot in Ghana, produced from South Africa…

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Snapchat — The millennial market whisperer

Author: Junior Account Manager for Carat Johannesburg It is time we bid farewell to the social media landscape as we know it. Snapchat is revolutionising the environment in leaps and bounds. The golden nugget insight on which all of Snapchat’s success has been built, stems solely on the complex understanding of the market – millennials…

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Publicis Machine wins Emirates Airlines

Publicis Machine has been appointed the lead advertising agency on the Emirates airline account, for both South Africa and Angola, following a four-way pitch process. Says Publicis Machine managing director, Tom Fels: “We love to partner with brands that resonate with our own agency culture and values, so naturally we have always had our eye…

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Interbrand founder Jeremy Sampson jumps ship

WHAT IT MEANS: Details of disagreement still under wraps. Sampson looks forward to Africa growth challenge. Veteran brand man Jeremy Sampson leaves Interbrand, the agency he founded 24 years ago, confirming a bitter legal dispute is behind his decision to jump ship and join rival company Brand Finance. In a forthright interview, Sampson, considered to…

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‘Fashion with Compassion’ pops up at FCB Africa in Joburg, Cape Town

The Butterfly Box, a pop-up charity shop stocked with new and previously-loved designer and top quality men and women’s clothing, shoes and accessories at budget prices, debuts in Johannesburg this week at advertising agency, FCB Joburg, and makes its 1st birthday appearance in Cape Town at FCB Cape Town. Created by well-known Cape Town businesswoman,…

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Practically everything is unimportant

By Dina De Vine – Executive Creative Director at Mortimer Harvey If this headline just got up your nose and made your head tilt like Lassie’s does seconds before a ‘save little Johnny who fell into the well’ action sequence, you’re probably an A-type personality who does it all yourself, because all of it’s important…

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