Building your brand through the power of storytelling

by Nicole Shapiro, Brand Associate Director at Added Value South Africa. People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society. From a young age, we listen attentively to stories – from tales in books to chronicles from the older generations.…

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Mann Made Media hosts the SABMiller and AB InBev Megabrew Conference

Mann Made Media (MMM) finally had its chance to take on the South African Conference of all Conferences the ‘SAB’s annual Strategic Marketing, Sales and Distribution Conference’. In 2016 MMM pitched for the event and was awarded the account to produce this prestigious annual event. This years ‘SAB Marketing Sales and Distribution Conference’ was especially…

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Maverick Mind reinvents mobile apps for effortless business

Johannesburg, South Africa Digital agency, Maverick Mind will empower companies to create cutting edge apps without cutting edge coding knowledge. The Maverick Mobi Web Application, which was launched in December 2016, will boast unmatched speed of development, allowing businesses to seamlessly build, customize and publish state of the art mobile apps. Maverick Mind’s Director of…

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Velocity Media acquires Demographica’s email & SMS marketing division

Media release January 2017 Johannesburg: Velocity Media acquires Demographica’s email & SMS marketing division Award winning, full service B2B agency Demographica, has its roots in email and SMS marketing; the company’s original focus when it entered the marketing playground in November 2006. Demographica’s progressive and unorthodox approach to marketing quickly positioned them as the “go-to” agency…

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FCB Cape Town wins Wesgro

Wesgro, the Western Cape’s official tourism, trade and investment agency, has appointed FCB Cape Town to handle its estimated R15 million annual marketing and communications account. Nineteen responses to Wesgro’s request for tenders, as well as presentations from five short-listed agencies, were evaluated and – after completing a ‘chemistry’, credentials and an ‘opinion forming’ session…

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Terence Neale directs second global adidas Originals campaign

Egg Film’s Terence Neale directed Original Is Never Finished, adidas Originals’ new global commercial featuring visionaries from the worlds of music, skate, sport, style and art. Shot in South Africa, with celebrity pickups in Los Angeles, Original Is Never Finished trended on YouTube on its release, racking up over four million views in under 48…

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Posterscope’s future defining themes of OOH conference

Out of Home (OOH) is in the midst of a revolution that is changing how it is planned, bought and its interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm. Posterscope’s international and local experts explore how many of our pre-existing rules, recommendations and benchmarks will…

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APEX 2017 is officially open for entry!

The Association for Communication and Advertising (ACA) announced today that the 2017 APEX awards season is officially open for entry. The annual APEX awards is hosted by the ACA, the official, representative body for the Communications and Advertising sector in South Africa. The APEX awards recognises and awards those advertising and communications campaigns that are…

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