FCB Africa celebrates its Pendoring metal

FCB Africa is celebrating its 2016 Pendoring Awards wins with three of its agencies adding metal to their trophy cabinets this weekend (Friday 28 October 2016). Only nine gold Pendorings were awarded on the night, along with 37 silvers: eight golds to the professional agencies and one to students, and 29 silvers to agencies and…

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How do you land the messaging of a worthwhile cause?

By Robert Grace, founding partner, head of strategy at M&C Saatchi Abel There are so many meaningful causes in the world: giving dignity to the homeless, providing fresh water to rural communities, building the budding confidence of young women… But, in the global cacophony of competing voices, it can be tough to make worthwhile causes…

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Coke Zero and MediaCom grab Gold at AMASA Awards

31 October 2016, Johannesburg – The Advertising Media Association of South Africa (AMASA) announced last week that Coke Zero and MediaCom South Africa won gold for the ‘Best Experiential’ category. The campaign, titled ‘You won’t know until you try’, had phenomenal ROI results – close to 2 million YouTube views, over 6 million Facebook impressions,…

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Nedbank and Joe Public win Gold at AMASA Awards

The 2016 AMASA Awards ceremony celebrates the most innovative and excellent media and advertising work. The AMASA Awards exist to recognise ‘all-rounder’ media campaigns which are based on sound insights, underpinned by great ideas, followed through with perfectly executed strategy to achieve outstanding and measurable results – all the while celebrating innovation. With over 170…

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Innovative web-driven exhibitions solution demos at Exhibition of Exhibitions

3D Shell, one of the fastest-growing companies within the 3D Group, demonstrated its innovative web-driven exhibitor and services management system, EziXpo, at the inaugural Exhibitions of Exhibitions. Organised by the Association of African Exhibition Organisers (AAXO), the Exhibitions of Exhibitions took place at Blue Wing Conference and Events Venue at the TicketPro Dome in Johannesburg…

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