DUKE does a lot of things agencies are too constrained by, or too focused on their Converse sneakers to look at.
Everything is about persuasion. Everything is digital. Everything is design. It does brands, ads, content, Africa, it creates from scratch, it clears the arteries of stuffy old brands, it creates business opportunities where there were none, it takes what you've got and strives to make it famous and useful.
And it always speaks human to human.