Who We Are

Carat was the world’s first media agency and is the largest media agency network in Dentsu. Having pioneered the sector, Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 Global RECMA reports. In South Africa, Carat holds the #3 position on RECMA. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands.