In the constant deluge of content bombarding consumers daily, the battle for attention is fierce. Mere exposure to advertising is like whispering in the wind—without attention, the impact fades into the background noise.

Striking the right work mix for your specific team is something that business leaders are going to continue to navigate in the coming year.

When Mediamark took the decision to rebrand just over a year ago we couldn’t have dreamt up the positive energy, new connections, and opportunities it has brought along with it.

The Advertising Media Association of Southern Africa orchestrated a spectacular relaunch at the world-class Richfield Bryanston Campus on Wednesday 8 November.

We’ve taken a step back and recognised that your needs are specific to your objective. Horses for courses so to speak. And strategic use of integrated audio and digital have never been in such a strong position to prove how we have the answers without waiting for the relevant questions to be asked.

Digital advertising is not in a good place in my opinion. Call me old-fashioned, but there are a couple of fundamental things that are missing, when it comes to delivering quality advertising campaigns.

Mediamark Digital has been announced as the exclusive partner for Warner Music Experience (WMX) in South Africa, further underpinning the sales house’s pedigree in digital.

While the digital landscape in South Africa exploded in 2020, bringing about a huge demand for scale in digital campaigns, 2023 is the time for advertisers to rather hone their focus on contextually relevant environments.

Five key reasons why radio is still such a trusted medium among advertisers and consumers alike.

Every sector has had to navigate the new norm of the implications that come with the electricity crisis and the advertising industry is high up on the list of sectors impacted.