In recognition of World Mental Health Day, Boundless is partnering with the National Council of Societies for the Prevention of Cruelty to Animals to launch "Adoptim".

The campaign, a striking departure from the norm, aims to reshape the landscape of automotive advertising by centring on the emotional experience of driving a Mazda rather than focusing solely on features or specifications.

It’s not every day, that three seasoned pros at the top of their game, come together to start a brand-new independent agency.