This winter, BIC, creative agency Boundless, and PR partner Slaps together with SpaceTM, Phd, and Boo Media, unleashed colourful chaos on some of South Africa’s most prominent university campuses.

In partnership with the National Council of SPCAs (NSPCA), creative agency Boundless launched ‘Rein in the Pain’, a national awareness campaign that hijacked the very spectacle that celebrates the industry it seeks to reform.

Boundless has launched a truly South African campaign for Engen Xtreme Oils and Lubricants, a range formulated right here for the wild, wonderful, and sometimes downright ridiculous conditions our cars face every day.

Boundless, the agency of experts, celebrates their new partnership with BIC Stationery.

In recognition of World Mental Health Day, Boundless is partnering with the National Council of Societies for the Prevention of Cruelty to Animals to launch "Adoptim".

The campaign, a striking departure from the norm, aims to reshape the landscape of automotive advertising by centring on the emotional experience of driving a Mazda rather than focusing solely on features or specifications.

It’s not every day, that three seasoned pros at the top of their game, come together to start a brand-new independent agency.