Breva case study
Brief/Problem/Goals
PRINT
BACKGROUND
BREVA is a premium adult beverage. It is made with high-quality ingredients, combining the refreshing taste of natural fruit extracts with the natural taste of malt, providing a refreshing taste profile suited for the adult palette.
It recognizes the need for a non-alcoholic beverage that can be enjoyed with confidence by working professionals (male and female) with demanding social schedules when they are out and about networking, or catching up with friends at after-work up-market venues. It can also be enjoyed at home after a long-day at work, when indulging in a little bit of much needed me-time.
BREVA is a premium adult beverage. It is made with high-quality ingredients, combining the refreshing taste of natural fruit extracts with the natural taste of malt, providing a refreshing taste profile suited for the adult palette.
It recognizes the need for a non-alcoholic beverage that can be enjoyed with confidence by working professionals (male and female) with demanding social schedules when they are out and about networking, or catching up with friends at after-work up-market venues. It can also be enjoyed at home after a long-day at work, when indulging in a little bit of much needed me-time.
CHALLENGE
Increase brand awareness and sales volume by focusing mainly on those that want a drink that they can relax, socialize and celebrate with, without feeling alienated from the social norm or group of alcohol drinkers.
Increase brand awareness and sales volume by focusing mainly on those that want a drink that they can relax, socialize and celebrate with, without feeling alienated from the social norm or group of alcohol drinkers.
MARKETING TACTICS
- Social Media (Facebook, Twitter,Intagram, Youtube)
- Online Display ads (News24, etc)
- Point of Sale
- Outdoor
- Taxi Advertising
- Print
- Trade Apparel
- Social Media (Facebook, Twitter,Intagram, Youtube)
- Online Display ads (News24, etc)
- Point of Sale
- Outdoor
- Taxi Advertising
- Trade Apparel
BIG IDEA
Bravery
ˈbreɪv(ə)ri/
noun
courageous behaviour or character.
“perhaps I’ll get a medal for bravery”
synonyms:
courage, courageousness, pluck, pluckiness, braveness, valour, fearlessness, intrepidity, intrepidness, nerve, daring, audacity, boldness
Courageous, dauntless, perhaps a little bit daring, a person who is brave faces dangerous or difficult situations with courage. The adjective brave can be used to describe anyone or anything that displays courage, such as a brave firefighter, a brave guide dog, or even brave holiday shoppers.
Bravery
ˈbreɪv(ə)ri/
noun
courageous behaviour or character.
“perhaps I’ll get a medal for bravery”
synonyms:
courage, courageousness, pluck
Courageous, dauntless, perhaps a little bit daring, a person who is brave faces dangerous or difficult situations with courage. The adjective brave can be used to describe anyone or anything that displays courage, such as a brave firefighter, a brave guide dog, or even brave holiday shoppers.
RESULT
The campaign #WhatIsBravery reached an audience of over 500 000 users on Facebook and increased overall brand awareness across multiple channels.
The campaign #WhatIsBravery reached an audience of over 500 000 users on Facebook and increased overall brand awareness across multiple channels.
OUTDOOR BRANDING ARTWORK
Street Billboard
Poster design applied to a bus shelter
Poster design applied to a street pole
Vehicle Branding
T Shirt
Cap
Magazine Ad
Coaster
Styrofoam Cup
POINT OF SALE
Flyer Display
Modular Exhibitor Display
Perspex Stand
Pull Up Banner
Exhibition Stand
Activation Stand
PHONE / TABLET
Phone
Tablet / Phone
SOCIAL MEDIA ARTWORK
Facebook profile & post
Twitter profile & post
Linked in profile
Instagram profile & post
WEBSITE BANNER
Website banner Ad
VIDEO AD
Youtube Ad
Youtube Ad
http://www.bwdadvertising.co.za/breva-case-study/
Team Members
- None Specified
Credits
- None Specified
Skillsets
- None Specified
Technology Used
- None Specified