Consol’s task to us was simple: show that people love glass. As self-confessed glass lovers ourselves, we realised that it’s all in the body language, whether it’s the kiss when you take a sip or the thumbs up when you hold a bottle. So we showed that, when it comes to glass, body language doesn’t lie. With online film and OOH, this tongue-in-cheek campaign takes a very ordinary act – drinking from glass – and slows it down to show that the passion is clear.