Hill's Pet Nutrition - A Dog for Life on Netflix
Brief/Problem/Goals
Hill's is on a mission to ensure every pet gets the best care possible, so obviously they got involved as the title sponsor of the Netflix 13-part docu-reality series A Dog For Life which matched hounds to their forever homes.
Solution
In the ad-free environment of Netflix, we needed a strong campaign to strengthen the association between the brand, the show and its good cause. Our campaign included digital media, a Twitter takeover, digital OOH, influencer engagement and PR and media drops.
To drive product trial, acquisition and goodwill we created a discount coupon offer with a promise of a meal to a shelter pet for every coupon used.
Trended on Netflix
Featured in Twitter's Brands Being Rad On Twitter report
Team Members
- None Specified
Credits
- None Specified
Skillsets
- None Specified
Technology Used
- None Specified