Toyota SA evolves Toyota Hilux’s strategic positioning with launch of 8th generation
Toyota South Africa has evolved the Toyota Hilux’s ‘Tough, Tougher, Tougher-er’ positioning to claim ‘Legendary Toughness’ to coincide with the launch of the 8th-gen Hilux..
Written by FCB Joburg, | 10/27/2020 10:33:00 AM