Brands can now access pre, during and post covid consumer behaviour data, and the channels they consume with CCS
In 2020, as the world went into lockdown, the South African dentsu team began collecting and collating audience data that enabled us to have a complete data-led understanding of human behaviour during Covid-19.
Written by Megan Sayle, Head of Strategy - Carat | 12/6/2022 8:39:00 AM