You don’t create culture, but you are invited
Iconic brands understand they don’t create culture — they're invited into it. To succeed, they must build genuine connections with their customers' nuanced worlds, engaging with deeper cultural notions like beauty, modesty, and family structures, beyond superficial aspects like food, music, and fashion.
Written by Nolwazi Radebe, Brand Strategist at Silverbullet | 1/16/2025 11:13:00 AM