AI isn’t replacing project managers. It is raising the bar for them
As AI transforms the workplace, some of the professionals whose businesses increasingly depend on it are questioning whether their roles will remain relevant. Nowhere is that paradox more apparent than in creative project management, where AI is not removing the need for great project managers; it is fundamentally upgrading what we need them to do.
Written by Tanya Lilley, Head of Talent at Brandtech+ | 10/22/2026 12:03:00 PM