B2B needs thick data. Here’s why
The nature of Business-to-Business buying is complicated. Purchase journeys are long and fluid – products, services, and selling propositions need to be more compelling – and the pressure on decision-makers to make the right decision can be immense.
Written by Chiedza Gwanzura, Business Anthropology Manager - Demographica | 5/26/2023 1:33:00 PM