Pringles ran a USSD promotional giveaway in April 2018, where fans of the crunchy snack were encouraged to purchase two cans of their favourite Pringles flavours and sms the first four digits of the barcodes to stand a chance of winning some cool JBL wireless headphones.We were tasked to promote the competition on social, to raise awareness and drive people in-store to purchase.Music has been a key theme in Pringles’ previous campaigns – in line with the music narrative, we appealed to our target audience through fun and shareable content – including animated GIFs and videos. Social and various digital channels were used as the main drivers to push consumers to enter the competition.