The drop in temperatures means we’re spending more time indoors. But let’s face it – humans aren’t meant to be cooped up in unnatural habitats. Our Escape Your Unnatural Habitat campaign for Camp Master shows how easy it is to break the chains and go somewhere you can be yourself.

In the print executions, we play with what you need to escape. And if you’re a family, it’s a lot. And a lot of wine for a loved-up couple. If you’re a single man, you might take an extra pair of underpants. The radio spots place people in stressful situations – a busy store (on pensioners’ day), a fishy shared kitchen, and a wine-less child’s birthday party – to position the great outdoors as a great escape.

Campmaster Radio Spot 1

Campmaster Radio Spot 2

Campmaster Radio Spot 3