Obesity is the #1 health risk for pets. Hill's Pet Nutrition partnered with vets to offer free weight checks and we needed pet parents to take action. 

9 in 10 pet parents mistakenly identify their overweight pet's weight as normal. Pet obesity is often a human cause, so we made it a human problem. We created the Just-a-little-extra Vest - an adjustable weighted vest to simulate what life feels like for an overweight pet.

We partnered with the ultimate dog-walker and influencer Poochy Coo to wear the vest on his walks and share this experience. The vest was also featured on Expresso Morning Show where the presenters were challenged to wear it throughout the programme to understand and convey the plight of overweight pets.

Featured on Expresso Morning Show

AVE of R231,900

22% increase in website visitors