How does a brand that aims to enrich and lengthen the special relationship between people and their pets position itself in a world growing increasingly indifferent to fake truth, fake news and online fronting?

We took a few famous faces and asked them some honest questions about their relationship with their pets… While taking a polygraph test. These hilarious and awkwardly honest interviews were teased, seeded and shared with their audiences and through the Hill’s online channels.

440,000+ views across all channels

On Facebook, fans watched a combined 672 hours of our content