We took a relatively unknown investment brand and propelled them to demonstrated awareness in just 6 months. Up till then research showed that less than 10% of people had heard of 10X Investments, even when prompted. We discovered that their principle advantage lay in a very competitive, yet largely underused promise: low fees. And, through simple and entertaining education, we showed that when you’re saving for retirement, your savings can be eroded by fees. Utilising TV, radio, online marketing, and multi-platform social media content, we raised spontaneous recall to 35% and prompted recall to 65%.