Alcohol

7/18/2016 12:48:51 PM

Saatchi & Saatchi Brandsrock - ATL and creative agency
Platinum Seed - Digital and social agency

The Friday Street Club worked on the South African launch and roll out of Remy Martin’s global campaign
titled "One Life. Live Them". Along with selecting and managing the contract for the local men who featured in the campaign
the agency managed all media relations and PR around it's launch. Watch the behind the scenes video here: https://www.youtube.com/watch?v=rQJHMuCgyik The campaign recognises the achievements of three local men - Mayihlome Tshwete
Ludwick Marishane and Oros Mampofu – and celebrates individuals’ multi-talents
by understanding that people are not defined by one talent or skill
but are multi-faceted
with many passions. It is a call to live richer
larger lives
to expand horizons and to seize all the opportunities that life can offer
beyond the one-dimensional paths that could have been embraced. Mayihlome Tshwete is known for his role as a slick and smooth talking government spokesperson
and is well known for his charms
lineage and
most importantly
his abilities. He has his heart firmly set in the right place to build an incredible future for South Africa. But there’s more to him than initially meets the eye.  As well as a solid career in communications
he’s published poetry
is a political analyst
he paints and writes
and considers himself an idealist and activist for change. Ludwick Marishane
meanwhile
is known for his invention of Drybath®
the world’s first bath-substituting gel
while still in high school. Today he heads up Headboy Industries – the business he formed to focus on inclusive impact innovation. A serial entrepreneur and inventor
he credits his many ideas for inventions and businesses
even those that have failed
for making him the person he is today.  He was named by Google as one of the world’s brightest minds in 2011 and is not only an incredible entrepreneur
but a philosopher and foodie too.  Lastly
Oros Mampofu is an actor that’s fast becoming a household name and who has his sights set high. Not content with landing dream roles in some of South Africa’s most popular TV shows
he dabbles in philosophy and quantum mechanics
and is an accomplished martial artist
specialising in MMA and Muay Thai.