Who We Are

EP is Africa’s largest single brand retailer operating more than 2600 stores across Southern Africa. Since 1965 PEP has aimed to delight their remarkable customers who make smart choices every day, on a limited budget for their families to grow and shine.

As well as clothing and footwear, PEP sells homeware, FMCG, cellular and airtime products and offers a range of services including cashbacks, loans, funeral cover, cross-border/local money transfers, bill payments, Flash tokens, PAXI courier service and so much more. PEP conducts more than 300 million customer transactions and sells around 690 million products per year.

PEP employs more than 17 000 people who are united by one of the strongest corporate cultures in the world called Sikhula KunYe (which means "we are growing together").