Posterscope’s future defining themes of OOH conference

Out of Home (OOH) is in the midst of a revolution that is changing how it is planned, bought and its interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm. Posterscope’s international and local experts explore how many of our pre-existing rules, recommendations and benchmarks will…

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APEX 2017 is officially open for entry!

The Association for Communication and Advertising (ACA) announced today that the 2017 APEX awards season is officially open for entry. The annual APEX awards is hosted by the ACA, the official, representative body for the Communications and Advertising sector in South Africa. The APEX awards recognises and awards those advertising and communications campaigns that are…

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Ad of the Year: South Africa’s best ads of 2016 announced

Marklives.com, the trade news website that covers the South African advertising and marketing industry, has released its annual Ad of the Year countdown for 2016, with First Kiss by Y&R Cape Town for the Western Cape Government’s Safely Home campaign taking top honours. First Kiss is a road-safety ad that brings home, in graphic detail,…

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IAB South Africa announces maverick Philani Mdingi as Bookmarks Awards judge in the Publisher panel

Maverick Mind Celebrates Appointment of Founder   Johannesburg, South Africa – Maverick Mind, a pioneering creative digital agency in South Africa, announced today the appointment of their Director of Digital Philani Mdingi as a Bookmark Awards judge. Mdingi has been at the forefront of the ever-evolving digital industry for the last decade and boasts an impressive array of…

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“Ubuthakathi” — the title of Y&R Cape Town’s new hard-hitting pedestrian safety film for the Western Cape Government

‘Ubuthakathi’ (meaning ‘sorcery’), tells the story of how a night out with a group of friends ends in shocking tragedy. The film is part of December’s #BoozeFreeRoads theme of the Safely Home Calendar, the province’s year-round road safety communication strategy. More than 600 pedestrians are killed on Western Cape roads every year, with most of…

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iKineo uses virtual reality to facilitate meeting future customers today

In recent months, customer engagement agency, iKineo was tasked with getting in front of time-starved Chief Information Officers (CIOs) on behalf of Telkom Business Connexion. The core objective of this engagement was intended to communicate and illustrate that Telkom Business Connexion, through its evolved offering, is equipped to offer unified communications as a single vendor…

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Wimpy challenges South Africa to #SummerLikeAChamp

Tasked by South Africa’s favourite fast-service family restaurant chain, Wimpy, to devise a summer campaign featuring its lip smacking, tastebud-thrilling, hunger-busting Champ Burger Combo, FCB Joburg looked to an overworked, grey-suited businessman for inspiration. Sound a bit incongruous? Not when Creative Director, Suhana Gordhan, explained the rationale. “After being briefed by Wimpy, the creative team…

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