FCB Cape Town creates dramatic new #SafelyHome commercial

Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph off…

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Econet’s ‘We Speak African’ TVC

Multi-award winning Telecoms, Media & Technology (TMT) guru, Econet, has released a new television advert that is getting a lot of action on social media. With barely a month on youtube, the advert has already attracted nearly a million views and counting. Speaking on behalf of Dicomm McCann, their agency, on creating this advert, MD…

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Brand Council South Africa announce Brand Barometer 2017

The Brand Council South Africa recently announced the undertaking of its fourth industry-wide research survey, aptly named the Brand Barometer!  Columinate, an independent research company, is conducting research on behalf of the Brand Council SA. The objective of the research is strongly focused on assessing the state of the branding industry in South Africa. The…

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Make a bad decision from time to time — why creative success requires bravery and intuition

By Adam Weber, executive creative partner – M&C Saatchi Abel Johannesburg In a pivotal episode of the classic series Band of Brothers, it’s mid-winter in the Ardennes forest region. The frozen and exhausted soldiers of the 101st Airborne Division, Easy Company, advance towards the Belgian town of Foy. During the attack, their commander, Lieutenant Norman Dike falls apart…

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99c appoints managing director for Lusaka

Ninety9cents (99c) has appointed Natasha Omokhodion-Banda as the Managing Director of the Lusaka office. Omokhodion-Banda will be responsible for heading up the agency’s operations, and ultimately, growing the agency into broader Africa. Andrew Brand, Managing Director at 99c says, “Opening the Lusaka office has been new territory for us, and we knew we needed to…

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Brand Council South Africa selects student council

The Brand Council South Africa recently announced its newly formed Student Council. The Brand Council South Africa (BCSA) aims to create a vehicle that will represent the whole industry, have the rigour to deal with issues pertaining to the way business is conducted, and manage how the industry ensures sustainability of quality talent. To achieve…

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The marketing impact on fake news by Ben Wagner

LIVING IN A POST TRUTH WORLD Oscar Wilde presciently stated that, “The truth is rarely pure and never simple”. Fast forward a century and alarmingly the distortion levels around the delivery of the truth are now at an all time critical level. How do we as marketers reclaim humanity’s ability to tell the truth? MEDIA…

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Mom in media

Written by Hemlata Naidoo, Account Director, Carat Media Planning & Strategy It was really a daunting thought of coming back to the world of media, after spending a year away from the industry upon having my first baby. After all, a year away from media is like dog years, multiplied by 7. So much can…

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