Commanding the spotlight…video on demand (VOD)

Author: Luca Dignam, Senior Account Manager Carat SA The increase in consumers opting for VOD is slowly changing viewing habits in SA and making it more challenging for marketers to reach their audiences in numbers. The stats from the latest Establishment Survey put total TV viewing for all adults at 89.7%. Viewing on a TV…

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Terence Neale becomes first SA director to win Cannes Lions Grand Prix

Last night, Egg Films’ director Terence Neale became the first South African director ever to win a Grand Prix at Cannes Lions International Festival of Creativity, the world’s most prestigious advertising awards. Terence won in the Entertainment for Music category for adidas Originals Original Is Never Finished, largely shot in South Africa for New York…

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Recognising powerful integrated marketing with a return on investment at the Assegai Awards 2017

The past year has been an especially trying and demanding one for everyone in the marketing industry, but there is a silver lining. This tough economic climate demands inspired, creative and strategic thinking! This means that all agencies are continually breaking new ground on effective communication for their clients and Integrated Marketing with measurable results…

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Sunu wins Gold, two Silvers and Bronze at Cannes Lions

Egg Films’ Sunu took home Gold, two Silvers and a Bronze in the Entertainment, Entertainment for Music and Media categories at Cannes Lions International Festival of Creativity, the world’s most prestigious advertising awards. Sunu won for directing the music videos and brand films for One Source, Native VML’s campaign for Absolut starring Khuli Chana, Sarkodie,…

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Toyota ‘buffs’ Yaris image with Yaris Pulse, new campaign

Toyota South Africa has ‘buffed up’ the Yaris’ image with the launch of Yaris Pulse, which sports a bigger 1.5L engine and improved rear styling among other attractive new features. According to Toyota SA’s Senior Manager of Advertising & Digital Marketing, Aidan Castille, the marketing team was looking for a creative idea that positioned limited…

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