Five purpose-driven brands

Added Value highlights 5 purpose driven brands to help us feel really good about spending our cash. Admittedly, it’s what we’ve come to expect from brands like these. · IKEA refugee shelters offer dignity IKEA’s non-profit foundation Better Shelter is providing safer and more sustainable homes for refugees and displaced families. Working with the UN…

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Delivering on African Excellence 2017

The Corporate Communications and Public Relations sector has seen rapid development over recent years, and the new world of Communications has amplified the need for industry leaders to have global expertise with local relevance. This holds true for the ‘African Era of Communications’ where customised communication approaches need to be rooted in dynamic cultures and…

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Jet presents a moment for moms #JetGetsMoms

Jet has a delightful surprise for Moms with their new-look baby campaign – and it’s not at all what you’d expect. Jet is an affordable fashion brand that understands that being a Mom is the toughest job in the world. When the time came to promote Jet’s new range of baby clothing, we wanted to…

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ATKV once again a platinum Pendoring sponsor!

“It is the ATKV’s premise to help people to understand each other better, build bridges between cultural groups and to focus on things about which we agree – of which there are many. In this regard we’ve been quite successful and today the ATKV is probably one of the most inclusive organisations of its kind…

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