Loeries jury presidents announced

The Loeries 2018 jury presidents bring global leadership and experience to Loeries Creative Week taking place in Durban in August. Four of the world’s top creative leaders will guide over 160 judges in the process of selecting the best of brand communication from across Africa and the Middle East. The jury presidents are: Fabian Frese,…

Read More
The 2018 state of OOH

An outlook of the state of OOH, digital OOH development and trends in 2018. –          Donald Mokgale, General Manager Posterscope SA Based on Outdoor Auditor’s latest audit report of the outdoor landscape, we are seeing some of the highest number of outdoor sites in the country, with a total of 12.9K billboards across all nine…

Read More
Purity Cereals gets new look

Purity is one of South Africa’s most well-loved brands and has been helping busy moms for over six decades. Berge Farrell is excited to announce that they have won Tiger Brands Purity Baby Cereal in a competitive pitch for its packaging upgrade. Berge Farrell’s task was to revitalise the cereal packaging and roll it out…

Read More
SA’s first homegrown 0.0% alcohol beer

AB InBev South Africa worked with Berge Farrell to create Castle Free, the first zero-alcohol beer to be brewed in South Africa. It is an extension of Castle Lager and offers consumers a real beer taste without the alcohol. Berge Farrell was responsible for strategy, name generation, logo development and packaging design that stays true…

Read More
DUKE’S YPO Africa campaign drives membership on African continent

YPO is the premier leadership organisation for chief executives in the world. With over 25, 000 members in over 130 countries across all industries and businesses, it is a global network that creates powerful connections to foster business and personal growth. Reserved for the highest performers, these chief executives must be leaders of businesses with…

Read More
Loeries 2018 deadline extended — entry now open until 31 May

The deadline for submissions to the Loeries Africa Middle East has been extended by two weeks to May 31. “The Loeries rewards the best work in the brand communication industry across our region,” said Loeries CEO Andrew Human. “All work that engages consumers is eligible and anyone involved in marketing, advertising and communication can submit…

Read More
Wunderman SA welcomes Astrid Ascar to the family

Johannesburg, 16 May 2018 – Wunderman SA has appointed digital marketing specialist, media personality and business strategist, Astrid Ascar as the global digital agency’s chief strategic officer. With close on 30 years experience, Astrid’s career has been entirely devoted to the media industry spanning radio, television, print, mobile and digital channels. With a key focus…

Read More
Toyota’s new social engagement campaign from FCB Joburg lifts off

Toyota’s new social engagement campaign has successfully lifted off with over 90 000 hits and 1,4-million impressions for its first execution paying homage to Toyota Corolla owner Jitesh and his car. This 90-second music video – featuring the charismatic Snooze – which provides insights into the story behind Jitesh and his Corolla, his taste in…

Read More
1 2 3 72