Will radio become an audio visual channel in the future?

Author: Megan Sale, Account Executive for Carat Cape Town The world around us is constantly changing and evolving as new technology becomes available and mainstream. The extent to which our world is changing now more than ever, was recently made abundantly clear at the 2017 CES Conference, held in Las Vegas this year. New technologies…

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Team Demographica behind Zurich (to Bryte Insurance) rebrand

Zurich Insurance Company South Africa Limited (ZICSA), one of South Africa’s top commercial insurers, has just revealed a new name and brand identity. Zurich is now going by the name of “Bryte Insurance” with a new tagline of “Approach risk with purpose.” To provide a bit of context, ZICSA, founded in 1965, has been operating…

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Deviating from the norm

Converged specialist That term, (coined by myself) is a term I use to describe the future of work progress. In the advertising and marketing space, we often hear the term convergence and collaboration as well as various other aligned approaches to media and how we talk to, or with our audiences. Consumer behaviour is always…

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PUMA ignites local flavour in new ‘Run The Streets’ commercial

PUMA South Africa, together with lead creative agency, Ninety9cents and Paul Ward, Director of 0307, has recently launched its ‘Run The Streets’ campaign – a gripping commercial with major local flavour. The 30” and 90” spots feature Gigi Lamayne, 2015 South African Hip Hop Awards Winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba…

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The Toyota Corolla makes fans fall in love with driving again

‘Waku-doki’ (the Japanese expression for “heart-pumping” excitement”) is a philosophy that drives Toyota’s marketing and it’s at the center of the latest “Love Driving” campaign for the new Corolla. South Africans have always loved the Corolla and with the launch of the new model, they are destined to fall in love with it all over…

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Zwelethu Radebe joins Egg

  Rising commercials director Zwelethu Radebe has nestled in at Egg Films, where he’ll be working with producer Dumisani Mvumvu from their Johannesburg office. “We have been looking for the right talent to add to our Johannesburg roster for nearly two years, so we are super excited to have Zwelethu join us,” says Egg Films’…

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Un-muddling the black middle class

By Makosha Maja, Head of Insight, M&C Saatchi Abel M&C Saatchi Abel recently hosted Roger Southall, Professor Emeritus in Sociology at the University of the Witwatersrand. The Professor unpacked some of the prevailing marketing myths relating to the Black middle class, and provided insight into how marketers can better engage with this audience. Below I’ve…

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CubeZoo grows in VR space

Did you know that Virtual Reality (VR) joins satellites, rockets and space stations as technologies born of science fiction? Today’s VR is a far cry from the Pygmalion’s Spectacles written about by Stanley G. Weinbaum in the 1930s. These days, we have VR games, interior designers using it to plan spaces, and even medical treatments…

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