Absa looks to boost card usage over cash with a campaign from FCB

Absa intends boosting card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social and internal communications. ‘Swiiish’, which features a protagonist who enters the lives of people paying with cash to question that foolhardiness at various points-of-sale, takes its strategic direction from the platform ‘Anything cash can…

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Metropolitan shines a light on African success through #ISeeYou

Metropolitan, one of South Africa’s leading Financial Solutions Brands, wanted to strategically position itself as an enabler of African success, by instigating others to share their success, and positively influence a wave of change. The brand sought to create a platform for others to amplify their unique form of African success and share their success…

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Demographica awarded with six Assegai Awards

The annual Assegai Awards recently took place and Demographica walked away with three gold, one silver, one bronze and one leader award. The Assegai Awards acknowledge and awards those whose Integrated Marketing campaigns deliver exceptional results. Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry, to highlight best-in-class…

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The Odd Number tops 2017 Pendoring ranking

With a total of 64 points, the Johannesburg based advertising agency The Odd Number, winner of the 2017 Pendoring Umpetha Award, has emerged at the top of this year’s Pendoring ranking. In second place is Joe Public with 58 points, followed by 7Films with 40 points. The agencies Black Khaki and Ogilvy Mather Johannesburg are…

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Colourworks CEO wins in America

Colourworks Founder and CEO, Lesley Waterkeyn, is one of five South African entrepreneurs who received an award from the International Women’s Entrepreneurial Challenge (IWEC) Foundation in the United States of America. She says the award is both an “honour and a privilege”. The IWEC is a New York-based non-profit organisation whose mission is to connect…

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Wunderman SSA appoints Kagiso Musi

Tuesday, 14 November, Johannesburg – Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency’s chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account. An astute marketing and communications executive with over 16 years of operational and management experience in various influential leadership roles,…

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For parents of Down Syndrome babies, ‘sorry’ is a dirty word

FCB Canada has launched a follow-up to its award-winning “Down Syndrome Answers” campaign for the Canadian Down Syndrome Society to coincide with Canadian Down Syndrome Week. The new work, called “Anything But Sorry,” explains how you can say almost anything to parents who just had a child with Down Syndrome, except for the one truly…

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Carbon Films welcomes Jason Fialkov

Carbon Films is thrilled to welcome this incredibly talented and wonderful human to the family. His prolific career spanning the last 20 years, has seen him hone his long love affair with creating striking imagery on a multitude of projects across many genres. Jason is a storyteller at heart. It is his natural affinity for people and authentic…

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