#Loeries2018 Creative Week is here

We can’t wait to welcome you to Loeries Creative Week in the beautiful, world-class city of Durban. Just a reminder that the Creative Week programme has been adjusted this year to help you make the most of your time in Durban.  MasterClasses are on Thursday, the DStv Seminar of Creativity on Friday, and Awards Ceremonies are now on Friday and Saturday night.…

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Feisty TVC for Debonairs Pizza from FCB Joburg ‘Big Nyana’

South Africa’s leading quick service restaurant in the pizza segment and FCB Joburg ‘went big’ in Debonairs Pizza’s latest television commercial with outsized locations and props to show why, when you have a taste for big things, the Big Nyana will more than make the grade. The point behind the big house, the big car,…

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D\Learn — taking peer-to-peer learning to the next level

Finding the time and energy to learn new skills is becoming increasingly difficult in the fast-based modern workplace. Yet the only way to stay ahead is with a highly skilled, innovative workforce that refuses to be left behind as new technology marches on. Award-winning collective TBWA\South Africa says education and learning need to become key…

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Posterscope OOH conversations

On Wednesday 25th July, Posterscope South Africa hosted their annual Out- Of- Home (OOH) media conference at the Exclusive Books Social Kitchen and Bar in Johannesburg, Gauteng. Welcoming attendees to the conference which attracted industry’s top media owners, Koo Govender, CEO of Dentsu Aegis Network South Africa set the scene for attendees giving them a…

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2018: The year of the great battle for data

Written by Imraan Rajab, Technology & Commercial Operations Director at MediaCom South Africa. If you are in the marketing, branding or advertising industry, you have probably heard the term ‘spray and pray’ approach. This is usually in reference to campaigns that are executed without a solid strategy, research or consumer insight. Programmatic marketing is the…

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