Egg Films’ Kyle Lewis directs ‘Ungovernable’ BMW commercial

Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something…

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Zero Moment of Truth thought leadership piece — Damian Hardy

Influencing behaviour online at the Zero Moment of Truth: Does your agency check these 5 crucial content marketing boxes? Brand advertising is, in essence relatively simple: one – broadcast the brand message to as many of the right people as possible; the stimulus phase, two – the resulting brand recall and trust result in an…

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Terry Unser appointed executive business director at 1886

Terry Unser, previously Executive Business Director at FCB Africa affiliate, 1886, has rejoined the agency as Executive Director: Integrated Business. The position, a newly created one, underscores the importance of integration across all media channels and marketing disciplines for 1886’s clients. Her responsibilities include all communication and business development for clients as well as managing…

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MullenLowe launches Water-Smart Getaways campaign for MINI

To highlight the adventurous spirit of the MINI Countryman, MullenLowe South Africa has launched Water-Smart Getaways – guilt-free water adventures you’ve been dreaming of, an initiative aimed at helping Capetonians save water in the city while enjoying the water indulgences they’ve been deprived of, like having a bath, doing laundry, or taking their car for…

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FCB Africa shines at Africa’s first CICLOPE Awards

FCB Africa was named Agency of the Year at the inaugural edition of the CICLOPE Awards held in Cape Town on 10 April 2018. The only festival dedicated to recognising craft in advertising and moving image, CICLOPE has become a platform for directors, creatives, artists, producers, digital creatives and clients to share knowledge, be inspired…

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iProspect continues to grow with the appointment of Jared Pillai

iProspect are delighted to announce an addition to their family. Jared Pillai joined the team on the 3rd of April as Chief Strategy Officer for iProspect JHB. Jared has over a decade of experience in digital marketing, media planning, buying, strategy and product marketing. He has an impressive track record of growing company’s profitability, increasing digital…

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#BreakingBallet No.8

The incredible global success of ‘Black Panther’ has placed Africa at the epicentre of contemporary popular culture. For centuries, this continent has been eroded and exploited by the forces of colonialism and globalisation. Through the fictional nation of Wakanda, the film gives us a glimpse of how Africa might have prospered had these forces never…

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Habit — the advertising industry’s ultimate loyalty programme

A little-considered consumer practice that is frequently ignored in the advertising business should properly be known as the industry’s ultimate loyalty programme: Habit. This was one of the key messages from Chicago-based FBC Red Retail Strategy Director, Curt Munk, to FCB Africa staff during a recent visit to Johannesburg and Cape Town. Although commonly disregarded…

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Ciclope Africa winners: The continent’s talent on show at first ever African regional leg of flagship craft festival

10 April 2018, Cape Town: This evening marked the first-ever African edition of the Ciclope festival – a leading international awards show which recognises exceptional craft in moving image. The African festival, which received over 150 submissions across 16 categories, was hosted at Cape Town’s new critically acclaimed Museum of Contemporary Art, Zeitz MOCAA. A…

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