Moments of natural refreshment with Strongbow

In the hustle and bustle of the busy city life, it is easy for commuters to get lost in the chaos and forget to appreciate the small things. Majority of commuters use public transport where their experience of the city is clouded by noise, heat, traffic and clutter. Strongbow, in collaboration with Red Star, M&C…

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Grid Worldwide at the Design Indaba 2018

The world does not need another brand – it is for this reason that Grid Worldwide; South Africa’s top ranked brand specialist agency continues to find value in attending the Design Indaba that has been in the agency activity calendar for 10 years. The forum is an all-round inspirational space that gives a perspective on…

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VML South Africa — a new kind of agency

The year was 2011. Actor Charlie Sheen set a Guinness World Record for the ‘Fastest Time to Reach One Million Followers on Twitter’, in 25 hours and 17 minutes. MXit was the most popular social network in South Africa. That year NATIVE, the country’s first full service digital agency, was born. It was 2013. In…

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Programmatic guaranteed — where are we heading?

By Megan Du Toit, Ad Operations Manager, 365 Digital. In an ecosystem where domain spoofing, ad-fraud, bots, brand-unsafe content and fake inventory are pain points for advertisers, Programmatic Direct and more specifically Programmatic Guaranteed takes centre stage to breathe new life into the ecosystem.  The challenge with programmatic execution is brand safety and transparency. Brands…

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Flock provides digital application for Integrated Marketing Conference

Flock Event Management’s customisable, flexible and cost-effective mobile app provided delegates and speakers with a seamless experience at the recent IMC 2018 conference. Held in Johannesburg for the 6th time, IMC is said to be the leading marketing and communication conference in Africa, exposing delegates to the full range of communication disciplines including digital and…

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Will AI be the silver bullet to grow my brand?

Katherine Madley, Product Marketing Executive at Alexander Forbes, was one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 held at Vodaworld on 8 Feb. She shares her insights on growing market share using Artificial Intelligence. Artificial Intelligence is flavour of the day. Not to be distracted by the multitudes of industries that…

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34° crafting our very own

Beer used to be simple. Cold, fizzy and served in a glass filled all the way to the 500ml line. Beer used to be for everyone. Not anymore. Craft beer has made beer exclusive, and its made beer expensive. Chances are if you order a craft beer, you’ll be getting less than you expect for…

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Ocean Basket — interactive nutritional guide

Thanks to Ocean Basket’s interactive online nutritional guide, dubbed Nutriguide, diners can decide whether to ditch the chips or keep the chips at the touch of a thumb. The development is a response to the rising popularity of healthier food choices and the demand from consumers for transparent nutritional information. The digital agency behind the Nutriguide…

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