Are we moving fast enough?

The race between agencies and culture in the connected age As we approach the fourth decade of the ‘job bag’, it’s no surprise that the advertising industry is being disrupted, but are agencies doing enough to keep up? To find out, Keke Mahlelebe, Senior Strategist at M&C Saatchi Abel attended RISE – the largest tech…

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Insights from an award-winning business

2018 was an eventful year for M&C Saatchi Abel, with the integrated, creative advertising agency winning several awards amongst which were six Creative Circle Ad of The Month awards, an Apex award, 10 Loeries (including a Grand Prix for the Nando’s #RightMyName campaign) and an Epica award. In addition, the company’s Founding Partner and CEO,…

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Walk With Us – a story about a 6 000km journey on foot & $2/day budget

Tom David and Warren Handley, who walked 6 000kms on foot from Kilimanjaro to Johannesburg while living on just $2 a day, have published a book about the epic journey. Available at Exclusive Books as well as from Katie.Andrews@fcb.co.za and on www.facebook.com/WalkWithUs2017/?ref=br_rs, it is the honest, gripping account of climbing the highest mountain in Africa before…

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Debonairs Pizza loses its head

If you were asked to compile a list of engaging digital initiatives from brands that typically live in the traditional media space, chances are you’d add ‘Headless Deliveryman’ created for Debonairs Pizza by FCB Joburg to celebrate Halloween to that list. Brainchild of FCB Joburg’s Creative Director Mbeu ‘Snooze’ Kambuwa, Art Director Nicola Bower, Copywriter…

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Short film from Egg Films’ Zwelethu Radebe for #BeTheMentor

Egg Films’ Zwelethu Radebe has directed Vuka, a short film raising awareness for #BeTheMentor, part of South African Breweries’ 18+ campaign to prevent underage drinking. Conceptualised by Joe Public United’s team of Executive Creative Director Roanna Williams, Creative Director Markus Botha, Art Director Shalisha Hira and Copywriter Haydn Corke under the guidance of Chief Creative…

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30 graduates complete FCB Africa’s 2018 programme

A total of 30 graduates have completed FCB Africa’s 2018 Graduate Programme, 20 at the agency group’s Johannesburg campus and 10 at its Cape Town offices. At the recent graduation ceremony, Brian Majuru, a strategist at Hellocomputer Johannesburg, was named Valedictorian for the 2018 graduating class, while Siwe Thusi, a strategist at FCB Joburg, was…

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#TakeBackTheTax ignites change

The illicit cigarette trade in South Africa is a parasite, infecting the growth of our country by eroding more than R7 billion in tax revenue every year. Primarily a lack of enforcement and penalties has allowed the illegal industry to thrive, to a point that the number 1 selling cigarette brand in South Africa is…

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Understanding those minerals in your bottled water

Minerals are inorganic compounds, that is, compounds without carbon. The body cannot produce most minerals on its own but needs them for many bodily functions. It is therefore essential to ingest these substances via food or drinks. Any water bottled from a natural source, for example, a spring or aquifer, will contain some minerals. Prepared…

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DUKE creates the first joke powered vending machine

Jive Cooldrinks’ have been the main sponsors of the annual Cape Town Jive Funny Festival for a few years. When tasked with launching a bright blue limited edition mystery flavour, DUKE took advantage of the event’s natural comedic connotation to create the Jive ‘Funny Flavour’. Beyond traditional sampling of handing out free product, DUKE took…

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