Toyota SA, FCB Joburg create beaded billboard as Corolla love letter

This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted out…

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Making creative heaven

Congratulations again to all those who walked away with an elusive bird at Loeries 2018, securing your spot in Creative Heaven. As we celebrate 40 years of rewarding creativity, we wondered where all exceptional creative work goes. Does it live on in an annual or simply become a trophy on a shelf? No, all good…

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Grid gives meaning to FNB art fair

As Brand Custodians of FNB’s core positioning ‘helping people help themselves’, and with these tenets of empowerment and enablement in mind, GRID Worldwide embarked on the strategic realignment of key FNB sponsorship properties in 2018. Having successfully launched the FNB Springboks sponsorship brand building campaign grounded in the sentiment ‘From grassroots to greatness’ which clearly…

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That’s what they would say, wouldn’t they?

Why brands should use the TWSTWT test to validate media research In 1963, the “Profumo Affair” shook the world. Government minister John Profumo, a British politician, had been accused of “improper conduct”, i.e. sleeping with a model named Christine Keeler, who simultaneously was also said to be in a relationship with a Soviet diplomat at the…

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Fresh Living continues to buck the magazine trend with a proven ROI

Over 2 million engaged, loyal readers; proven sales uplift and significant ROI for advertisers… Too good to be true, you might ask? Not at all, if you look at the latest research, conducted by Smart Shopper and BrandMapp, into Pick n Pay’s Fresh Living readers. Multi-award-winning customer magazine, Fresh Living, produced by John Brown Media,…

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Women playing larger role at SA’s oldest agency

The promotion of two extremely talented women to Executive Creative Director and the appointment of three new Exco members – all of them women –  at FCB Joburg has highlighted the commitment of South Africa’s oldest full-service marketing communication agency to ensuring women’s voices are not only heard, they are acted upon. The two new…

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cLAB puts a stamp on the 48 Hour Film Project

What would you do if you had to conceptualise, shoot and edit a film in only 48 hours? That’s the challenge that cLAB’s very own Gilbert Emedi took on at the end of August. He might be our answer to Idris Elba (they could have been separated at birth) but his talents in cinematography and…

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Boomtown gets Milki to #idairyu consumers

‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media…

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