Company News

Beat the competition by reaching prospective customers first.

AI is reshaping marketing. The temptation is to "plug in" AI to accelerate content, optimise media or reduce agency costs, and while those gains are real, they are merely incremental. The larger prize is not doing the same work faster but reimagining how the work gets done.

As generative AI transforms marketing, South African women are helping redefine how creative work gets made for global brands.

The industry's favourite story is that retail media is cannibalising digital advertising: that brands are quietly moving money out of paid social and search because the ROI story is cleaner and the data sits closer to the till. It's a tidy narrative, and it's wrong, or at least incomplete.

The Mark Awards celebrates the people, work and organisations shaping South Africa’s marketing, advertising, design, media and communications industries.

Traffic is up. Campaign performance looks strong. Media investment is optimised. So why are sales not growing at the rate you expected?

By advertising on Daily Investor, South Africa’s top financial businesses reach the publication’s highly-engaged audience.

A reflection on growth, purpose and building Africa’s future, highlighting new partnerships, the expansion of Ascent Africa and Clarence AI, the importance of authentic storytelling, and the role of African women in driving innovation, leadership and meaningful change.

Wonder is strengthening its strategic leadership as the agency enters its next phase of growth, with Johannesburg-based Lotang Mokoena stepping into the role of Head of Strategy.

The marketing industry often recognises opportunities only after consumers have already made them part of everyday life. WhatsApp may be one of the clearest examples.

The Plug’d by Telkom student challenge gives University of Johannesburg students the opportunity to tackle a live commercial brief centred on the question: how can connectivity be turned into meaningful opportunity for young South Africans?

Ad verification dashboards give a false sense of security, costing media budgets millions. Is your media money safe because invalid traffic (IVT) is under control and viewability is high?